Muhamad Lucky Ramadhan

Lead visual identity and art direction for several brands under the group, including Nonna Bona and SHU Gelato. Run visual concept experiments and build mood boards to ensure consistent brand look across all touchpoints.

Developed brand identity concepts using AI tools as part of the design workflow. Used AI for brainstorming, visual experiments, and faster production, and proposed design directions based on industry trends.

Set the creative direction for corporate products and digital marketing assets. Kept brand elements consistent across platforms and designed social media campaign visuals that drove audience interaction and engagement.

Led a team of 3 graphic designers from concept through final delivery. Created new key visuals and art direction for an ISP client, covering social media campaigns, newsletters, and print and digital collateral.

Built the design system and visual identity for Inner Circle, including a full Graphic Standards Manual (GSM) for the SCBD brand. Directed and shot studio photography for social media marketing and managed visual direction for multiple sub-brands.

Coordinated content across divisions and aligned the visual direction of digital campaigns for the Indonesian and Singaporean markets. Produced static ad designs and motion graphics, and helped develop creative concepts and briefs aimed at user acquisition.

Handled monthly stocktaking and inventory control. Served customers in a busy, fast-paced store.

Installed fiber optic infrastructure for residential customers, with attention to accuracy and detail.

Pursuing a Bachelor of Design degree, with an expected completion in 2026.

Completed vocational high school with a focus on telecommunications transmission, BTS, VSAT, optics, and multimedia.