At Connextive Asia, I’m building the brand’s visual identity and shaping creative direction for its Singapore-to-Batam nearshoring proposition and domestic legal services. I direct creative work across brand touchpoints and develop campaign content that makes HR, EOR, and legal services clear to prospective clients.
At Reson8 Asia Pte Ltd, I led a 10+ person creative team and directed work across 200+ client engagements, including brand identities, campaigns, and activations. I also developed creative work for brand partners including Grab, Rakuten, and AirAsia Singapore.
At ECNZ Limited, I developed brand assets and digital design across social media, campaigns, websites, and web application interfaces. I worked with product, development, and marketing teams to turn requirements into practical, consistent digital experiences.
Earlier, at MyTrip Indonesia, I developed integrated marketing campaigns for outbound travel packages and inbound tourism, and led a marketing team of 4 to 6 people. Across my work, I’ve combined hands-on design with creative direction, campaign planning, and project delivery.

