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ali aakash

@aliaakash

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Trade Marketing Executive at Ali Bin Ali, developing Qatar campaigns for Biscuits and GCBM.

Qatar

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What I'm looking for

I'm seeking to transition into a new field where strategic thinking and data-driven decision-making contribute to organizational success.

At Ali Bin Ali, I develop trade marketing strategies for the Biscuits and GCBM categories in Qatar. My work includes new business development, promotion forecasting, budget management, and campaigns to increase brand awareness.

At Continental Biscuits Limited, I worked on the TradeStar Program, improving product visibility through store placements and displays. I also conducted market research and managed key accounts across the Rawalpindi and Peshawar region.

At National Foods Limited, I developed customer relationships and promotional programs for Modern Trade. Earlier, as a Management Trainee at Nestlé Pakistan, I worked on a palletized-shipment feasibility analysis and the MP Chocolate Cream launch.

During my Nestlé sales assignment in Multan, I managed a team of 20 people and worked on route-to-market and PJP activities. My project work also includes marketing strategies and campaigns for Searle TSCL, Lake Louise Ski Resort, and NGOGO.

Experience

Work history, roles, and key accomplishments

Current

Trade Marketing Executive

Current

Ali Bin Ali

May 2025 - Present (1 year 5 months)

Develop and implement trade marketing strategies aligned with business objectives, managing the Biscuits & GCBM category for the Qatar market. Responsible for new business development, forecasting, budget management, and analyzing market trends to inform decisions.

Trade Marketing Market Analysis Forecasting Budget Management Brand Awareness Promotional Campaigns Consumer Insights

Trade Marketing Executive

Continental Biscuits Limited

Feb 2024 - Mar 2025 (1 year 1 month)

Managed the TradeStar Program to lock stores for visibility and drive sales volumes, enhancing product visibility through prime shelf placements and in-store displays. Conducted market research, liaised with regional managers, managed key accounts, and monitored campaign effectiveness.

Trade Marketing Market Research Key Account Management Store Displays Campaign Analysis Relationship Building

TSM-Modern Trade

National Foods Limited

Mar 2023 - Feb 2024 (11 months)

Grew and evolved existing customers and created new business opportunities through strategic selling and negotiation. Conducted market research, boosted sales performance through key account relationships and promotional programs.

Strategic Selling Negotiation Market Research Key Account Management Promotional Programs Sales Performance

Management Trainee - Sales F&B

Nestlé Pakistan

Nov 2021 - Oct 2022 (11 months)

Worked on key strategic projects in supply chain, marketing, and sales. Analyzed factors causing customer abnormalities, launched a new product, and managed a team of 20 as area sales manager.

Supply Chain Marketing Sales Team Management Product Launch Market Visits RTM PJP

Electrical Engineer Intern

DGKhan Cement Industry

Jul 2018 - Aug 2018 (1 month)

Examined installations and observed operations to ensure conformance to design and equipment specifications. Investigated and implemented new manufacturing processes and technology.

Electrical Engineering Manufacturing Processes Technology Implementation Equipment Inspection