Open to opportunities

Orit Mutznik

@oritmutznik

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Director-level SEO and AI Search leader driving organic growth and product-led revenue.

United Kingdom

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What I'm looking for

I seek a strategic, product-led leadership role where I can build and scale global SEO/AI Search teams, own roadmaps, and deliver measurable revenue growth while collaborating with product and engineering.

I am a director-level SEO and AI Search product leader with 15+ years building teams and roadmaps that drive large-scale international organic growth and revenue. I have led SEO for enterprise and consumer brands, integrated AI Search into product strategies, and delivered measurable outcomes such as 50% YoY revenue growth and 36x international organic growth.

My expertise spans technical SEO, content and digital PR, e‑commerce, ASO and affiliate partnerships, coupled with cross-functional collaboration with engineering, product and data teams to prioritise and prove ROI. I hire, scale and mentor global teams and focus on data-driven, testable product SEO decisions that transform traffic into revenue.

Experience

Work history, roles, and key accomplishments

Current

Head of Organic Channels

Current

Farfetch

Apr 2025 - Present (5 months)

Built and secured executive buy-in for the AI Search and technical SEO product roadmap, integrated AI Search into SEO strategy, and implemented vendor evaluations and AI monitoring to drive +20% revenue YoY against seasonal decline within three months.

Technical SEO SEO A B Testing Stakeholder Management

Senior Director of SEO and Growth

Forbes Advisor

Oct 2023 - Apr 2025 (1 year 6 months)

Oversaw US and international growth channels, built three US SEO teams (nine teams total), and achieved 50% YoY revenue growth in US sectors and 30% YoY international vertical growth while reducing operational costs by 50%.

SEO Leadership Team Building International SEO Content Strategy CRO Cross Functional Collaboration

SEO Director of International Growth

Forbes Advisor

Jan 2022 - Oct 2023 (1 year 9 months)

Led international SEO strategy and product roadmap across financial services verticals, built five country-specific SEO teams, and delivered 36x international organic growth over two years with substantial affiliate partnership wins.

International SEO Technical SEO A B Testing Affiliate Growth Strategy

Director of SEO

DataCamp

Sep 2021 - Jan 2022 (4 months)

Built DataCamp’s EdTech product SEO roadmap and department, hired freelance and in-house writers, co-managed SEO engineering initiatives, and increased ranking organic keywords by 35% within three months.

Content Strategy Technical SEO Team Building Keyword Research Hiring

Head of SEO

SilkFred

Oct 2018 - Sep 2021 (2 years 11 months)

Developed SilkFred’s eCommerce and technical SEO roadmap, led server-side implementations to reach #1 UK ranking for 'dresses', grew organic traffic 3x, transformed the blog into a six-figure revenue stream, and expanded app ASO and CRO.

Technical SEO Server Side SEO ASO CRO YouTube Strategy

Head of SEO

eToro

May 2016 - Oct 2018 (2 years 5 months)

Built the SEO team and product roadmap to scale international SEO from 5 to 22 languages, achieving a 10x traffic increase and securing top-10 rankings for major cryptocurrencies ahead of IPO.

International SEO Team Building Technical SEO Multilingual SEO Growth Strategy

SEO Team Lead

888holdings

Feb 2014 - Oct 2016 (2 years 8 months)

Led a multidisciplinary SEO, ASO, and content team to achieve top-3 UK rankings for key keywords, coordinated content marketing with brand and social teams, and delivered product SEO strategy for online bingo.

ASO Content Marketing Technical SEO Link Building

SEO and Content Manager

888holdings

Jan 2012 - Feb 2014 (2 years 1 month)

Managed SEO optimisations for the 888ladies product across technical and content areas using Drupal and WordPress, supervised external copywriters and digital PR agencies, and executed off-page link building campaigns.

Technical SEO Drupal WordPress HTML CSS Link Building Agency Management Off Page SEO

SEO Project Manager

William Hill

Jun 2008 - Jan 2012 (3 years 7 months)

Served as copywriter and content strategist for Spain and Latin America, devised content plans for new sites, and supervised outsourced content agencies to support regional web properties.

Content Strategy Copywriting Project Management Agency Management Content Planning Localization

Translations Manager

Uri Ganor Notary Translations

Jan 2006 - Jun 2008 (2 years 5 months)

Produced translations in Spanish, English, and Hebrew, oversaw a large team of freelance translators, and devised content plans for new company websites while studying.