Vasant Kara

Created and executed comprehensive SEO and ASO strategies, scaling the website from ~30 to 1000+ pages and achieving 300%+ search visibility and 400%+ increase in daily visitors across UK and US markets.

Led global technical SEO to increase organic MQLs, planned and executed a site migration, and managed SEO analysts and external development agencies to implement technical fixes.

Built and communicated a global SEO strategy across 14 countries and 8 languages, driving a 20% QoQ increase in keyword visibility and +37% YoY organic traffic after technical and on-page optimizations.

Owned global SEO and editorial product roadmap across 24 sites, resolved technical issues to improve sessions 20% YoY and increased organic applications by 80% via schema and page optimizations.

Directed global SEO for multiple brands (e.g., Vivastreet, Easyroommate), delivering collective organic growth to 200M+ users and driving significant traffic and revenue through migrations and technical roadmaps.

Managed SEO and migration planning for Quidco and Shoop, aligning SEO, social and content strategies, and delivering technical audits to ensure indexability of JavaScript-heavy sites.

Led organic traffic across UK and APAC, managed a team of 5 and external agencies, and delivered market-specific strategies yielding up to 110% YoY traffic growth in key regions.

Developed SEO strategies for multi-site ecommerce, drove YOY sales increases (Italy +15%, UK +10%, Euroffice +25%), and managed platform migrations and agency relationships for sites with ~18,000 products.

Built and executed SEO strategy for a leading phone recycling business, managed a team of 19 across regions, and integrated SEO with PPC and affiliate channels to drive enquiries and ROI.

Head of SEO for finance and lead-generation sites, delivered top search rankings within months and achieved ~40% ROI across properties using affiliate and lead-generation partnerships.

Developed and managed SEO strategy for a top-five personal injury firm, achieving top-ten rankings for 80% of key keywords and a 72% ROI on marketing spend.

Worked as web designer and SEO executive delivering website design and online marketing strategies for SMEs, supporting client branding and digital presence improvements.

Grade: 2:1

Completed a 2:1 BA (Hons) in Product Design, focusing on practical and theoretical aspects of design and development.

Completed a BA Pass in Three Dimensional Design with coursework emphasizing spatial and physical design skills.

Achieved a BTEC National Diploma in Design & Development covering design principles and practical development techniques.