At Iron Mountain, I led the global organic marketing channel across more than 60 country websites, setting search strategy and working with an international team and agency partners. I was named Iron Mountain’s 2025 Global Marketing Star of the Year, an award I’m particularly proud of because it came from my peers.
I built reporting and analysis frameworks covering traffic, rankings, technical performance, competitors and market opportunity, then translated the findings into recommendations for senior leadership. I also led the response to AI-led search and introduced automation for research, reporting and prioritisation.
At Staysure Group, I led technical SEO strategy across consumer insurance brands and worked with product, senior leadership and development teams in Sri Lanka. I helped prioritise development work and improve Core Web Vitals, website performance, crawlability and indexation.
I co-founded RichWeb Media and led Organic Search and digital growth programmes for enterprise brands and other clients. I also co-founded BroadbandExpert.com, growing the business across the UK, US and Australia before its sale to Clear Link Technologies. Through my ongoing DMCI project, I build and test practical applications of AI, automation, market data and search intelligence.
