At WPPMedia, I led digital strategy and execution for Hermès, Lacoste, and Harry Winston, owning digital budget allocation, quarterly tactical presentations, and partner negotiations that secured added-value media, year-over-year benefits, and rates.
I've also built digital media plans and performance reporting for SeaWorld, Verizon Mobility, Boots, Canon, Lavazza, Husqvarna, and Walt Disney accounts. I manage and mentor teams, connect media performance to business goals, and improve campaign workflows across planning, trafficking, reporting, budget management, QA, tracking, and billing.
