Looking for a job

Florence Le cam

@florencelecam

Acquisition Manager at Cocoon - Adélaïde Group who cut CPA by 47% and increased sales by 22% through campaign and funnel optimization.

France

Message

At Cocoon - Adélaïde Group, I managed monthly media budgets of €40K to €100K across Google Ads, SEM, Meta, affiliate, email and SMS. By optimizing campaigns, targeting and conversion funnels, I reduced CPA by 47%, improved conversion rate by 2.6 points and increased sales by 22%.

At Younited, I managed monthly acquisition budgets of €150K to €500K and grew leads by 70% and the financing rate by 30%. I overhauled the CPL-to-CPA model alongside the launch of an automation solution, and developed partnerships in France and internationally.

At TimeOne, I developed and retained a portfolio of 33 small and medium business clients and about fifty partners, managing monthly budgets from €5K to over €50K. I'm currently developing my expertise in data analysis and AI, including SQL, Python, data visualization, machine learning, AI agents and automation.

Experience

Work history, roles, and key accomplishments

Current

Freelance Growth Marketing

Current

Self Employed

Oct 2026 - Present (0 months)

Strategic and operational assignments in growth marketing.

Acquisition Manager

Cocoon - Adélaïde Group

Jan 2024 - Jul 2026 (2 years 6 months)

Managed a monthly media budget of €40K to €100K across Google Ads, SEM, Meta, affiliate, emailing, and SMS. Achieved -47% CPA, +2.6 pts conversion rate, and +22% sales through campaign optimization and CRO.

Google Ads SEM Meta Affiliate Marketing Email Marketing SMS Marketing CRO Funnel Optimization Budget Management Performance Optimization

Affiliate Marketing Manager

Younited

Aug 2021 - Dec 2024 (3 years 4 months)

Managed a monthly acquisition budget of €150K to €500K across affiliate, display, emailing, and retargeting. Grew leads by 70% and financing rate by 30%, and overhauled the CPL-to-CPA model alongside launching an automation solution.

Affiliate Marketing Display Advertising Email Marketing Retargeting Budget Management CPL CPA Automation Partnership Management International Partnerships

Account Manager

TimeOne

Dec 2018 - Jul 2021 (2 years 7 months)

Developed and retained a portfolio of 33 clients and about fifty partners across display, emailing, retargeting, cashback, couponing, and co-registration levers. Managed monthly budgets from €5K to over €50K.