Florian BODIN MARTY
@florianbodinmarty
I build and optimize multi-channel paid media campaigns for e-commerce, retail, entertainment, and gaming brands.
FranceWhat I'm looking for
I'm a freelance Paid Media Consultant and Performance Manager, building and optimizing acquisition campaigns across search, social, and programmatic media.
At LG Electronics, I managed SEA, Meta Ads, DV360, Criteo Ads, PMP Deals, and RTB campaigns for LG France and LG Poland. I monitored performance, budgets, creative rotation, product feeds, conversion tracking, and management reporting.
Previously at Havas Media, I led media planning and multi-channel acquisition for FNAC DARTY, PUMA, CANAL+, Square Enix, and VINCI Ulys, focusing on CAC, CPL, and ROAS. I've also managed paid media for Blizzard Europe products including World of Warcraft, Overwatch, Diablo, Hearthstone, and Starcraft.
Experience
Work history, roles, and key accomplishments
Worked as Consultant Paid Media | Performance Manager at Freelance (Self employed).
Consultant Paid Media | Performance Manager
Freelance
Sep 2026 - Present (0 months)
Self-employed consultant providing paid media and performance management services.
• Account setup for SEA (Search, Performance Max, Demand Gen) optimized with Value Based Bidding (tROAS), SMA (Meta Ads) optimized for e-commerce, and programmatic (DV360, Criteo Ads, PMP Deals and RTB programmatic).
• Daily monitoring of performance, budgets, creative rotation, and product feed optimization.
• Audit and setup of conversion tracking.
• Production of reports for management (dashboa
• Driving multi-channel acquisition campaigns focused on key KPIs (CAC, CPL, ROAS).
• Managing and upskilling a team of media planners.
• Collaborated with creative studios, tracking teams, and ad tech vendors.
- Building performance dashboards and custom reporting (Looker Studio, Excel).
• Managing client relationships and leading strategic performance reviews (Weekly or Monthly).
Accounts: FNAC
• Multichannel media plan creation
• Space buying and direct negotiation with publishers and ad networks
• Daily campaign monitoring and KPI optimization
• Coordination with Creative, Trafficking, and Ad tech teams
• Reporting production (Dashboard, Excel, PowerPoint)
Accounts: Canal+ (Media & SVOD), LCL (Banking), Square Enix (Video Games), Puma (Sportswear)
Paid media campaign management Blizzard Europe.
Agencies: MEC, A79, The Programmatic Company, Pixel Forest
Products: World of Warcraft, Starcraft, Hearthstone, Heroes of storm, Diablo, Overwatch
Worked on 2 mobile games.
E-mailing campaign management.
Référencement naturel (SEO)
Référencement naturel mobile (ASO)
Création de press-kit à destination de la presse
Testeur des applications
Education
Degrees, certifications, and relevant coursework
PPA Business School
Master of Business Administration, Digital Marketing
2017 - 2018
MBA in Digital Marketing with coursework in web development, SEO/SEM, e-advertising, social media, and Google Analytics/AdWords.
PPA Business School
Master of Business Administration - MBA, Digital Marketing
2017 - 2018
Apprentissage du code web (HTML, CSS, PHP, Javascript)
Formation sur le référencement naturel et payant
Formation sur l'e-publicité et sur les réseaux sociaux
Apprentissage de l'outil Google Analytics & AdWord
IAE FRANCE - Écoles Universitaires de Management
Master Management et administration des entreprises, Marketing / gestion du marketing, général
2016 - 2017
Marketing, Gestion des Ressources Humaines, Contrôle de gestion, Comptabilité, Business Plan, Analyse Financière, Stratégie.
La Rochelle Université
Licence de droit, Droit
2011 - 2016
Tech stack
Software and tools used professionally
Availability
Location
FranceAuthorized to work in
Job categories
Skills
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