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demarches User

@demarchesuser

I am a senior performance marketer specializing in native and paid media, driving high-volume scaling and improved ROAS.

France

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What I'm looking for

I seek a remote EU role leading native and paid media, focused on high-volume scaling, creative testing, ROAS-driven performance, async workflows, and cross-channel growth within data-driven teams.

I’m a senior performance marketer with 10+ years’ experience managing €40M+ across native and paid media, specializing in Taboola, Outbrain, MGID, Meta, Google and TikTok. I build high-volume acquisition funnels and scalable creative strategies, consistently achieving ROAS ≥3 while reducing CPLs up to 35%.

As Head of Native & Paid Media, I scaled spend to €250K/month, ran 200+ creative tests, and generated €1.2M quarterly for a pet DTC brand through full-funnel strategies and segmented retargeting. I operate remote-ready with async workflows, a tested creative testing framework and analytics-driven optimization.

Experience

Work history, roles, and key accomplishments

Head of Native & Paid Media

NovaXpress

Nov 2018 - Apr 2025 (6 years 5 months)

Led €250K+/month spend across native and social channels, maintaining ROAS of 3–4 and scaling Taboola/Outbrain performance; designed localized funnels that increased CVR 28%, ran 200+ creative tests to cut CPA 30%, and boosted LTV 22%.

Taboola Outbrain MGID Meta Ads Creative Testing Retargeting

Senior Native Ads Buyer

Xwise

Feb 2013 - Mar 2018 (5 years 1 month)

Managed €100K/month cross-network spend on health and education offers, keeping CPL < €5 and growing leads from 800 to 2,200 MQLs/month; automated GA4/Redtrack dashboards and optimized creatives to drive 3M+ daily impressions at 1.9% CTR.

Taboola Outbrain MGID GA4 Creative Testing CTR Optimization