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Alex Jonathan BrownAB
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Alex Jonathan Brown

@alexjonathan

I build and execute content strategies that generate leads, turn those leads into customers, and convert one-time purchasers into recurring revenue.

United States
Message

I'm a Principal Content Strategist at Iron Horse, where work with Enterprise and SMB clients to build content strategies that drive revenue growth.

I've led content and communications work across tech, SaaS and non-profit organizations, shaping messaging and strategy for digital, print, television, radio, and live event campaigns.

I build buyer personas and editorial calendars, direct blogs, e-books, white papers, email, and video efforts, and lead marketing strategy, public relations, media engagement, and teams.

Experience

Work history, roles, and key accomplishments

Iron Horse logoIH
Current

Principal Content Strategist

Dec 2023 - Present (2 years 10 months)

Develops and executes multi-channel
campaigns for enterprise clients including Uber for
Business, Intel, and LucasFilm, translating complex
technical capabilities into compelling narratives. Achieved 75% increase in ARR year-over year through strategic webinar content. Generated 3.3k new accounts and $18M in self-serve sales for Uber for Business through targeted content strategy.

Aptera Software logoAS

Inbound Marketing Specialist

Nov 2013 - Mar 2015 (1 year 4 months)

Responsible for developing and executing buyer personas and editorial calendars for seven distinct practice areas. Directed production of content including blogs, e-books, white papers, e-mails, and video content. Increased traffic on a monthly basis in addition to increasing the amount of content produced by Aptera’s marketing department.

Fort Wayne Philharmonic logoFP

Director of Marketing and Public Relations

Dec 2011 - Nov 2013 (1 year 11 months)

Responsible for the art design and messaging for The Phil’s print, television, radio, and digital media. Coordinates TV and radio appearances and interviews for Music Director and Assistant Conductor. Develops advertising budgets and performance goals for four subscription series and more than fifty events. Manages external vendors in the production and distribution of direct mail, database manage

Hunt Big Sales logoHS

Production Manager

May 2010 - Jul 2011 (1 year 2 months)

Led development and production of video series, podcasts, and marketing materials. Led redesign of consulting products including presentations, workbooks, and handouts. Developed and implemented social media and e-mail strategies for lists as large as 15,000 members. Managed partner firms through website development and e-commerce integration.

Praxis Consulting logoPC

Communication Specialist

Oct 2009 - Jan 2011 (1 year 3 months)

Oversaw production of all written materials, including marketing, press releases and internal communication. Worked alongside sales team to re-design the supplemental materials used in the sales process, including presentation decks, handouts and workbooks. Coordinated company’s presence at the industry’s national convention, including mailings and event planning.

Education

Degrees, certifications, and relevant coursework

NO

Norwell

BU

Ball State University

Master of Arts (MA), Communication and Media Studies

2007 - 2009

IU

Indiana State University

Bachelor of Arts (BA), Radio/TV/Film

2003 - 2007

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