At Americhem, I lead integrated B2B content strategy and corporate communications across complex technical markets, including healthcare, transportation, and building & construction. I bridge the gap between technical expertise and commercial growth, turning complex material science into compelling customer stories, thought leadership, digital campaigns, and PR.
My work spans the entire content ecosystem: from launching our flagship LinkedIn newsletter and writing executive communications to building post-event email nurtures, planning trade show activations, and sales enablement collateral. I also design AI-assisted editorial workflows and messaging guidelines to keep our brand voice consistent across every channel.
Key Achievements & Highlights:
• Organic Social Strategy: Built and scaled Americhem's LinkedIn organic channel, generating 267,000+ impressions, 32,000+ clicks, 2,500+ new followers, and a 15% average engagement rate in its first year.
• Multi-Channel Campaign Execution: Concepted and produced end-to-end content journeys across webinars, trade publications, white papers, email nurture drips, and digital ads.
• Brand & Corporate Comms: Oversee corporate press releases, media relations, internal announcements, and flagship corporate publications.
