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Alexandre Ferreira

@alexandreferreira

Marketing leader at Bitkernel launching football club fan engagement platforms and building lead prioritization around revenue potential.

Brazil

Message

At Bitkernel, I’m responsible for launching fan engagement platforms for major football clubs. I structured the operations department and created a lead-prioritization tool based on revenue potential and ease of implementation.

At Metodologia Gustavo Borges, I restructured acquisition campaigns that achieved 5x ROAS and reduced CAC by 28%. I also introduced an inbound and CRM strategy via RD Station that increased qualified leads by 20%.

At Viasat Inc., I launched a new corporate website that increased year-over-year lead generation by 70%, and led digital strategy for the Viasat-3 satellite launch in Brazil. At Grupo L'Occitane, I helped grow e-commerce sales by 215% year over year.

At NAOS (Bioderma), I launched Bioderma's digital presence in Brazil, increasing online market share by 13%. My experience spans brand management, acquisition, CRM, and digital performance across health and wellness, pharmaceutical, telecommunications, and consumer sectors.

Experience

Work history, roles, and key accomplishments

Current

Director of Operations and Marketing

Current

Bitkernel

Mar 2026 - Present (7 months)

Responsible for launching fan engagement platforms for major football clubs. Structured the operations department, designing processes, approval workflows, SLAs, and budget planning for Marketing, Customer Success, Creative, and Influencer Management areas.

Operations Marketing Process Design Budget Planning Lead Prioritisation

Head of Marketing

Metodologia Gustavo Borges

Feb 2024 - Oct 2025 (1 year 8 months)

Restructured acquisition campaigns, achieving 5x ROAS and a 28% reduction in CAC. Implemented inbound and CRM strategy via RD Station, increasing qualified leads by 20%.

ROAS CAC Inbound Marketing CRM RD Station SEO Content Marketing PR Team Leadership

Digital Marketing Manager

Viasat Inc.

Mar 2022 - Jan 2024 (1 year 10 months)

Increased sales volume by 26% through digital marketing campaigns. Launched new corporate website, boosting year-over-year lead generation by 70%.

Digital Marketing Campaign Management Website Launch Lead Generation Trade Marketing

E-commerce Manager

Grupo L'Occitane

Nov 2020 - Jul 2021 (8 months)

Achieved 215% sales growth year-over-year, 170% above the 2020 budget. Introduced Typeform for lead management, improving conversion rate by 15%.

Ecommerce Sales Growth Lead Management TypeForm CRO ROI Hunter Marketing CRM Automation Data Analysis

Digital Marketing Manager

Selfit Academias

May 2019 - Jun 2020 (1 year 1 month)

Reduced CPC by 11% and CPM by 34% in membership conversion campaigns. Developed consumer-facing apps and managed content strategy, social media, and brand communications.

Digital Marketing CPC CPM App Development Content Strategy Social Media Branding CRM Budget Management

Digital Marketing Coordinator

NAOS (Bioderma)

Aug 2015 - Mar 2019 (3 years 7 months)

Launched Bioderma's digital presence, increasing online market share by 13%. Developed CRM, inbound marketing, and customer communication strategies.

Digital Marketing CRM Inbound Marketing Content Production Social Media Influencer Marketing PR Data Analysis

Digital Marketing Consultant

Motrix Marketing

Mar 2014 - Aug 2015 (1 year 5 months)

Diagnosed Motrix Marketing's digital identity and defined its online strategy. Developed digital marketing strategy for expanding Sonoma Vinhos into the Rio de Janeiro market.

Digital Marketing Strategy Market Expansion

Digital Marketing Consultant

Philtre Marketing

Jan 2013 - Dec 2013 (11 months)

Developed content marketing and engagement strategies for Market Restaurant Group, achieving a 55% increase in Facebook engagement and a 41% increase in Twitter followers.

Content Marketing Engagement Strategy Facebook Twitter