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Suzi Gomes

@suzigomes

Marketing executive at Gree Electric Appliances, shaping Brazil’s brand strategy after driving 60% sell-out growth at Samsung.

Brazil

Message

At Gree Electric Appliances, I lead brand positioning and 360 marketing strategy in Brazil, balancing direction from the Chinese headquarters with local market needs. I coordinate branding, digital, social media, and trade marketing with a direct team of 10 specialists.

I also serve as the Brazil-China communications focal point, working with the Board of Directors and global teams. My work includes SEO and technical content strategies focused on Gree’s durability and performance differentiators.

At Samsung Electronics, I owned a R$ 1B P&L across 25 channels and led a team of 13. We delivered 60% sell-out growth and 30% market share, and I led the Argentina air conditioning launch, which delivered 140% ROI in six months.

Across consumer electronics, food, pharma, and petcare, I’ve worked on channel and customer marketing, including structuring 65 JBPs at THE FINY COMPANY and launching Eukanuba in Brazil with the Mexico/Brazil team. I hold an MBA in Business Management with a Marketing emphasis and a bachelor’s degree in Marketing.

Experience

Work history, roles, and key accomplishments

Current

Head of Strategy Marketing & Brand Manager

Current

Gree Electric Appliances

Feb 2026 - Present (8 months)

Leads Gree's positioning and 360 marketing strategy in Brazil, managing a direct team of 10 specialists and reporting to the Board of Directors in China. Coordinates branding, digital, social media, trade marketing, and influencer network while driving SEO and content strategies.

Branding Marketing Strategy Digital Marketing SEO Social Media Trade Marketing Influencer Marketing Team Leadership Cross Cultural Communication

Head of Channel Marketing | Channel Marketing Manager

Samsung Electronics

Jan 2022 - Feb 2026 (4 years 1 month)

Owned a R$ 1B P&L across 25 channels, leading a team of 13 and delivering +60% sell-out growth and 30% market share. Led the 2022 Argentina Air Conditioning launch with 140% ROI and scaled D2C and marketplace operations.

Channel Marketing P&L management Trade Marketing D2C Ecommerce Marketplace Team Leadership Data Analysis Nielsen Kantar Tableau Power BI

Sr Trade Marketing Supervisor

The Finy Company

Jan 2022 - Oct 2022 (9 months)

Led strategy and execution for the indirect channel with 65 distributors, managing a R$ 16M budget and a team. Structured 65 JBPs and delivered +32% sell-out growth in 9 months.

Trade Marketing Channel Management JBP Perfect Store Store Concept Incentive Programs Budget Management

Customer Marketing Coordinator

Kellogg's Company

Jan 2020 - Jan 2022 (2 years)

Led Customer Marketing strategy for global and regional Key Accounts in Brazil and Mexico, managing a R$ 15M budget. Delivered +42% growth in Key Accounts through 5P's strategy and structured JBPs.

Customer Marketing Key Account Management 5P's JBP Shopper Marketing Promotional Planning Data Analysis

Jr Trade Marketing Manager

Hypera Pharma

Jan 2017 - Jan 2020 (3 years)

Led Trade Marketing for OTC drugs across independent pharmacies and associative networks, managing a R$ 2M budget. Developed and scaled a proprietary ERP-based promotion reaching 25,000 units sold.

Trade Marketing OTC Pharmacy Channel Promotional Planning ERP Budget Management

Trade Marketing Coordinator

Mars Inc.

Jan 2014 - Jan 2017 (3 years)

Managed the specialty channel and Key Accounts in petfood and petcare. Led the Eukanuba portfolio launch in Brazil, reaching 15% market share in 5 months.

Trade Marketing Channel Management Key Accounts Product Launch Pet Care Promotional Planning

Trade Marketing Analyst

Mondelez International

Jan 2010 - Jan 2014 (4 years)

Served as Cash & Carry channel analyst across all Mondelez categories. Led the Front End project at Cash and Carry channel, consolidating visibility and lifting sell-out in key categories.

Trade Marketing Cash and Carry Category Management Promotional Planning Retail Execution