Tobi User

I’m a strategic digital marketing manager with 6+ years of experience driving revenue growth through multi-channel campaigns. I’ve managed $3M+ in advertising spend, generated $10M+ in revenue, and scaled organic traffic by 300%—all with a strong focus on performance and continuous optimization.

I’m known for paid media optimization (Facebook, Google Ads) and conversion rate optimization, including A/B testing ad creative, targeting, and landing pages. I’ve increased MQLs by 45% YoY and reduced cost per conversion by 20% using data-driven strategies, plus improved lead opt-in rates by 30% through CRO and landing page testing.

I lead integrated campaigns across social, email, content, and paid channels while partnering closely with sales to hit aggressive growth targets. I work in tools like GA4 and HubSpot, build attribution-driven reporting, and have directed WordPress redesigns that delivered 200% higher engagement and 100% longer sessions.