Open to opportunities

Alexa Bowlin

@alexabowlin

Message

Strategic marketing and communications specialist creating data-driven campaigns that grow brands.

United States

Message

What I'm looking for

I’m looking for a marketing and communications role where I can lead integrated, data-informed campaigns—strengthening brand visibility, managing digital channels, and building employer/community engagement through clear, consistent storytelling.

I’m a Strategic Marketing and Communications Specialist with a Master’s degree in Communication, combining advanced academic training with strong communication skills, creative problem-solving, and analytics. I develop impactful campaigns that strengthen brand recognition, audience engagement, and business growth.

At CEC Energy, I lead integrated marketing and communications strategies to enhance brand visibility and support recruitment efforts across multiple markets. I manage company social media platforms, oversee WordPress website management and SEO optimization, coordinate multi-channel campaigns, and analyze performance metrics to improve ROI. I also drive employer branding and coordinate conferences, trade shows, networking, recruiting, and community engagement programs while ensuring brand consistency across channels.

I also support marketing initiatives as a part-time Marketing Consultant for Blue Fin Construction, managing branding, social media content, and marketing materials. Earlier, as a Graduate Assistant and Communications Intern at TAMU-CC, I created digital and multimedia content, supported communications strategy and audience research, and helped plan campus events—all with a focus on clear, consistent messaging.

Experience

Work history, roles, and key accomplishments

Current

Marketing Consultant

Current

Blue Fin Construction, LLC

Jan 2025 - Present (1 year 5 months)

Managed marketing and branding for a residential and commercial construction company, developing strategies to increase brand awareness and generate new business. Handled social media and website content, created marketing materials, coordinated community outreach, and monitored campaign performance metrics.

Brand Management Social Media Management Content Creation Website Management Campaign Management Marketing Analytics Copywriting Community Relations Advertising Design Project Management

Current

Marketing & Communications Specialist

Current

CEC Energy

Jul 2024 - Present (1 year 11 months)

Develop and execute integrated marketing and communications strategies to enhance brand visibility, support business development, and strengthen recruitment. Manage social media and WordPress website content, run multi-channel campaigns, analyze performance metrics, and coordinate events and employer branding efforts.

Content Strategy Social Media Management WordPress SEO Marketing Analytics Email Marketing Campaign Management Employer Branding Public Relations Event Marketing

Graduate Assistant

Texas A&M University–Corpus Christi

Apr 2023 - Aug 2023 (4 months)

Created written, graphic, and video content for university blogs, newsletters, and social media to support institutional communication goals. Supported strategy and execution for recruitment and stakeholder-focused messaging, including research, collaboration, event coordination, and content management.

Content Creation Content Management Social Media Management Audience Research Copywriting Video Production Brand Messaging Project Management Email Marketing Public Relations

Communications Intern

Texas A&M University–Corpus Christi

Apr 2022 - Aug 2022 (4 months)

Supported the Marketing and Communications Department in executing campaigns and brand awareness initiatives. Produced social and digital content, assisted with social media scheduling and engagement monitoring, researched content opportunities, helped create promotional materials, and supported event promotion and communications.