Brian Aleri

Led the transformation of product ideas from their most formidable stages into actionable concepts, timelines, and projects while maintaining a serious consideration of the financial implications, marketing needs, and the overall objectives of the business. Provided the strategic product direction Including vision, innovation, design, product development, project management, marketing, conducting

Brought on board to provide vision and define strategy for business growth and expansion, customer operations, change management, business risk mitigation, digital transformation, operational efficiency, and energize managers and teams to optimize performance and profitability, while serving as liaison with the Board of Directors of this non-deposit taking Microfinance Institution.

• Spearheaded product development initiatives for a fintech startup, driving sales growth and market penetration in the SMB sector.
• Led the development and successful launch of checkoff lending, a financial product targeting small and medium-sized businesses (SMBs) resulting in a 25% increase in loan portfolio within the first year.
• Managed cross-functional teams to ensure seamless integration

Directed product management, taking ownership of product pricing, product development, go-to-market strategy, and market penetration for all the Bank’s products (assets, liabilities, prepaid and credit cards, digital and off-balance sheet products) to enhance customer experience and accelerate product sales.Increased revenue per customer by 15% over two years.

Accountable for the management and growth of the USD 550 million liabilities products portfolio, including savings account and fixed deposit. Defined and executed product strategies and roadmaps to ensure they compete successfully across all vertical and horizontal market segments for direct and indirect customers.Grew liabilities book by 7.2% over 18 months.

Led a team of six in designing, building, rolling out, and operating Chiggle – a virtual bank (Fintech start-up) owned by Chase Bank, that provided a direct banking platform, enabling transactions through mobile, web, ATM, and email.Managed seven staff and US$5Million in project budgets.

managed the design, implementation, and evaluation of business processes, to identify opportunities for improvement and drive change management projects.

Led service delivery operations at the Kisumu Branch, championing excellence in customer service delivery and enhancing customer experience. Established risk and audit rating goals and achieved 87% in branch risk and audit ratings over two years, exceeding the target of 75%. Oversaw initiatives to help maintain regulatory compliance and foster good banking practices.

Managed and strengthen customer relations in the Western Kenya region and drive Money Market, Forex (FX), Transfers, and Derivatives product sales.

Advanced through a promotion, managed two staff members and the bank’s SME portfolio.
Reduced SME book PAR (portfolio at risk) from 15% to 11.5% over two years by enforcing credit appraisal and approval processes and performing perfection of security prior to loan disbursements.
Coordinated collection of fees and commissions due to the Bank, and prepared periodic management and CBK reports on loan

Performed domestic and international payment transactions (telegraphic transfers, cheques, RTGS, EFT’s, direct debits and standing orders), ensuring 98% accuracy in processing customer instructions.
Carried out inter-bank transactions through the CBK Clearing House and ensured nil penalties from the CBK.