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@alejandroquijano
Bilingual Content Coordinator with proven project management experience.
I am a bilingual Content Coordinator with a degree in Industrial and Systems Engineering from Tecnológico de Monterrey. My professional journey has been marked by a strong focus on managing high-impact projects, particularly in the startup environment. I pride myself on being data- and results-oriented, with a creative and detail-focused approach to content creation and management.
Throughout my career, I have successfully led various initiatives, including the redesign of the Tractian blog and the development of strategic narratives for social media campaigns. My experience spans SEO, email marketing, and partnerships, allowing me to create compelling content that resonates with diverse audiences. I have also utilized AI tools to enhance my writing and content strategies, ensuring that I stay ahead in the ever-evolving digital landscape.
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Work history, roles, and key accomplishments
Pacific Lawyers
Jan 2024 - Present (1 year 10 months)
Conducted keyword research and created outlines for articles, managing content creation and social media. Handled email marketing campaigns using Mailchimp.
Tractian
Jan 2023 - Present (2 years 10 months)
Managed SEO strategies, including keyword research, outline creation, and article writing, contributing to a blog redesign. Developed and executed paid media campaigns and managed social media content.
Kapital Bank
Jan 2023 - Jan 2023 (0 months)
Performed keyword research and outline creation for articles, alongside managing social media content. Developed brand identity guidelines, including voice and tone, for Kapital House.
Treinta
Jan 2022 - Jan 2023 (1 year)
Developed and executed content calendars for social media, crafting strategic narratives for various platforms. Wrote compelling copy for organic content, paid media, and video scripts, and presented audiovisual content.
Personal Project
Jan 2020 - Jan 2022 (2 years)
Created educational content for YouTube, generating over 500,000 views, and conducted masterclasses for over 200 people. Authored over 100 blog articles with more than 22,000 reads, reaching an international audience.
Círculo Oasis
Jan 2020 - Jan 2021 (1 year)
Managed email marketing campaigns from creation to execution and optimized website content for SEO. Handled social media management through HubSpot, overseeing content creation, proofreading, and editing.
Grupo Modelo
Jan 2019 - Jan 2019 (0 months)
Participated in a supply trainee program, focusing on project management. Created and executed high-impact projects within the supply chain.
Degrees, certifications, and relevant coursework
Industrial and Systems Engineering, Industrial and Systems Engineering
2013 - 2018
Studied Industrial and Systems Engineering at Tecnológico de Monterrey from 2013 to 2018. Gained a strong foundation in problem-solving, project management, and teamwork.
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