Alejandro Haydar

• Designed user-facing AI and data-driven workflows for LLM-powered assistance, automation, learner experience experiments, and platform quality improvements using Claude Code and Pencil.
• Shipped AI-powered learning and customer education tools from prototype to production, including Conversational Search.
• Pioneered Figma Connect adoption, wiring Figma components directly to coded components (

• Led UX strategy through the company's hypergrowth — the period revenue grew ~2x year over year.
• Built and scaled the UX team and established a culture that put user-centered thinking at the center of product development.
• Set product vision and kept design aligned with company goals across a rapidly expanding platform.
• Championed UX at the leadership level, making the case for research and

• Led usability initiatives across the platform, using research, user feedback, and cross-functional collaboration to surface and fix the pain points that mattered most.
• Turned research findings into shipped solutions, not just recommendations.
• Earned the mandate to grow the UX team for scalability and market share — the work that led directly into the Director role.

• Introduced the company's first virtual design sprints, recreating the in-person sprint experience for a newly distributed team.
• Used those sprints to shape the product roadmap, turning facilitation into a tool for setting multi-year direction.
• Established design-thinking facilitation as a repeatable practice the team could run on its own.

• Conducted in-person doctor interviews to validate high-fidelity prototypes for complex, pre-investment interactions.
• Led design projects from cataract-surgery planning to patient-monitoring equipment using design-thinking methods and workshops.

Designed the design system for a platform later acquired by Wood Mackenzie. Ran UX research, testing, and performance-metrics analysis.

• Designed the design system for the platform that was later acquired by Wood Mackenzie.
• Ran UX research, testing, and performance-metrics analysis to inform design and optimization.

• Built design-system infrastructure in Sketch and introduced Abstract for version control across a four-person team.
• Doubled designer-to-developer handoff efficiency, accelerating the release cycle.

Scaled an empathy-training program from a single in-person Boston cohort to agents nationwide by rebuilding it as a mobile-friendly interactive experience with three branching scenarios — shipped in a 3-month contract.

• Partnered cross-functionally across the full product lifecycle, from research to launch.
• Led interactivity and motion concepts through prototypes.

• Worked with multiple brands: Delta, Hilton, Orbtiz, Cheap Tickets, Cheap Caribbean and Spirit Air, to make email and web sites. Worked closely with the cruise industry and former brands to deliver seamless customer experience.

• Developed a twenty-brand email automation program, which enabled responsive email creation across multiple brands using single sourced HTML code to expedited the proces

• Designed & coded landing pages coded for SEO Values. Optimized and created mobile-friendly pages to generate impactful revenue producing experiences. Implemented A/B testing code to drive revenue sales 4% year over year.

• Worked closely with top brands like Keds, Saucony, Striderite, and Sperry to build memorable
brand experiences for across Ecom, brick, and mortar and sales force.

Wore many hats as a Graphic Designer. Duties Included but not limited to color correction, photo manipulation, page layout, e-mail marketing and made everything to do with the entire catalog production process. When I was with company I started the current design catalog improving the photography, layout and cut cost in half by finding an innovative way of print.

Pursued a Bachelor of Applied Science in Graphic Design, focusing on visual communication and design principles.