Benjamin Howard
@benjaminhoward
Senior Product Designer & UX Strategist untangling complexity with AI-native workflows for enterprise impact.
What I'm looking for
I’m a UX Strategist and Senior Product Designer with 10+ years of experience specializing in untangling systemic complexity—turning fragmented data into high-performance systems. I architect strategic blueprints that align stakeholder vision with user reality, especially when requirements are ambiguous and moving parts are many.
As Founder & Principal Designer, I lead a design consultancy delivering strategic UX, creative services, and visual systems for healthcare and enterprise clients. I integrate generative tools to produce rapid-turnaround visual narratives and functional prototypes, reducing organizational friction while keeping delivery speed high.
At BAM Technologies, I served as the sole designer for the Education and Training team supporting Air Force and Space Force initiatives. I designed an end-to-end training management platform for 4,000+ daily unique active users, and cut design-to-dev rework by 25% by facilitating discovery workshops with Airmen to produce WCAG 2.2-compliant, production-grade designs.
Previously, I directed UX deliverables for a Capital Group B2C platform and supported marketing-tech dashboard and analytics work for global brands. Across roles, I’ve focused on system governance, service blueprinting, and operational automation—translating complex data requirements into usable interfaces that improve transparency, conversion, and ROI.
Experience
Work history, roles, and key accomplishments
Founder & Principal Designer
Howdy Studio LLC
Jan 2026 - Present (5 months)
Founded and lead a UX and creative consultancy delivering strategic UX and visual systems for healthcare and enterprise clients. Orchestrates product strategy and high-fidelity design execution using generative workflows (Claude Code, Vercel) to produce rapid-turnaround prototypes and narratives.
Senior Product Designer
BAM Technologies
Oct 2024 - Jan 2026 (1 year 3 months)
Sole designer for the Education and Training team supporting Air Force and Space Force initiatives, designing an end-to-end training management platform for 4,000+ daily active users. Reduced design-to-dev rework by 25% through multi-day discovery workshops, converting ambiguous requirements into WCAG 2.2-compliant production designs across five distributed teams.
Visual and Graphic Designer
Self-Employed
Jun 2024 - Oct 2024 (4 months)
Partnered with healthcare providers and art consultancies to deliver strategic visual systems, including wayfinding, environmental graphics, and marketing collateral. Produced client-ready creative assets supporting business goals across multiple engagements.
Senior UX Designer
Publicis Sapient
Apr 2022 - May 2024 (2 years 1 month)
Directed UX deliverables for a Capital Group B2C platform, aligning user experience with business conversion goals and reducing design debt through rigorous system governance. Facilitated service blueprinting workshops to align internal operations with customer journeys and improve conversion outcomes.
Senior Product Designer
DCMN
Apr 2018 - Apr 2022 (4 years)
Led design for marketing-tech platforms focused on data-dense dashboards and performance analytics for high-growth global brands. Spearheaded automation of reporting ecosystems, eliminating manual legacy processes for 400+ digital brands and translating complex data needs into custom UI reporting to improve operational transparency and marketing ROI.
UX Designer
ShareIQ
Mar 2017 - Apr 2018 (1 year 1 month)
Designed for a social media analytics startup, transforming a legacy tool into a custom reporting platform that supported a successful acquisition. Created user-facing reporting experiences that improved clarity and usability for analytics workflows.
Jr. UX/UI Designer
Calamine
Sep 2015 - Sep 2016 (1 year)
Helped launch Everlywell by leading UX/UI work for the e-commerce website and customer lab results platform. Facilitated design sprints to prototype and test features, establishing the visual foundation for a product that scaled to major national retailers including Amazon and CVS.
Education
Degrees, certifications, and relevant coursework
Berlin
d.MBA, Business Design
2020 -
Completed a d.MBA in Business Design in Berlin (03/2020–06/2020).
Maryland Institute College of Art
BFA, Environmental Design
2007 - 2011
Grade: 3.8
Activities and societies: Center for Design Practice
Earned a BFA in Environmental Design from the Maryland Institute College of Art.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Website
howdybydesign.comPortfolio
howdybydesign.comSalary expectations
Social media
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