Rebecca Hathaway

I’m a product designer and information architect with 12+ years creating high-impact experiences for B2B products and complex information systems. My work centers on enterprise information architecture, in-product learning, and AI-adjacent features.

At Autodesk, I led UX design and strategy for accessible customer experiences across architecture, manufacturing, and civil engineering—serving 18M+ monthly users in 27 languages. I owned end-to-end design for support forums, contact systems, and in-product features for B2B SaaS products, while collaborating across leadership and cross-functional teams.

I’ve consistently turned research and iteration into measurable outcomes, including reducing support escalations by 53% and increasing navigation engagement by 92% through A/B testing and collaboration. I also designed and tested an in-product learning framework adopted company-wide, contributing to a 77% increase in monthly active users, and advised on information architecture for an education chatbot moving from a decision tree to an AI-powered model.

Today, I build learning-driven experiences as a Sensemaker in Residence & Discussion Leader, developing a curriculum that blends design thinking, game design, and fiction writing. I also consult with startups as a UX Consultant, combining UX research, product strategy, web design, and content design in highly regulated industries.