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Rocio Henriquez de Mangandi

@rociohenriquezdemang

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Business Intelligence Analyst linking supply chain data to commercial strategy and sustainable revenue growth.

El Salvador

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What I'm looking for

I’m looking for a role where I can turn commercial and operational data into executive-ready insights—owning dashboards, KPIs, and pricing/competitiveness analysis to drive sustainable revenue growth with cross-functional teams.

I’m an Industrial Engineer with 15+ years of experience across Supply Chain, Demand Planning, Strategic Procurement, and Commercial Strategy in multinational and consumer goods environments. My operations background gives me a unique lens to connect every operational decision to its commercial impact.

Since January 2025, I’ve led the regional Business Intelligence strategy for Central America, Caribbean, and Ecuador at Stanley Black & Decker—translating large volumes of commercial and operational data into decision-ready insights. I built from scratch the regional Sell Out database covering 53% of regional GSV, standardized KPIs across countries and key clients, and implemented Power BI dashboards adopted as the teams’ primary performance tracking tool.

Before BI, I drove demand generation and growth as a Demand Generation Coordinator (reversing a -14% decline to +7% in 2023, then sustaining +8.5% in 2024) and led commercial performance for key accounts and categories. Earlier roles strengthened my end-to-end planning, procurement, and execution mindset—from managing 100+ points of sale to leading strategic procurement—so my work always links planning, commercial strategy, and sustainable revenue outcomes.

Experience

Work history, roles, and key accomplishments

Current

Business Intelligence Analyst

Current

Stanley Black & Decker

Jan 2025 - Present (1 year 5 months)

Designed and executed the regional business intelligence strategy for Central America, Caribbean, and Ecuador, translating commercial and operational data into insights for sales and marketing teams. Built a Sell Out database from scratch covering 53% of regional GSV and standardized KPIs across multiple countries and key clients.

Power BI Inventory Data Consolidation KPI Management Advanced Excel

Demand Generation Coordinator

Stanley Black & Decker

Oct 2022 - Dec 2024 (2 years 2 months)

Led an integrated demand generation strategy, aligning Sell In plans with Sell Out initiatives across power tools, hand tools, and accessories. Reversed a -14% decline (2022 vs 2021) to deliver +7% growth in 2023 and sustained +8.5% growth in 2024 vs 2023.

Demand Generation Strategy Team Leadership Market Activation Distributor Follow Up

Key Account Manager

Laboratorios Suizos

Jun 2020 - Sep 2022 (2 years 3 months)

Managed the Super Selectos account and drove category commercial development by optimizing supply, forecasting, and account profitability. Improved forecasting and reduced inventory stockouts at the main account while strengthening the relationship with the company’s most important client.

Key Account Management Sales Analytics Client Relationship Management Inventory Optimization

Head of Strategic Procurement

Urbanica

Jul 2018 - May 2020 (1 year 10 months)

Led strategic procurement for real estate development projects, managing domestic and international suppliers and optimizing supply costs. Delivered savings and efficiency initiatives through contract management, bidding, supplier negotiation, and procurement KPI tracking.

Strategic Procurement Contract Management Cost Optimization Budget control KPI Tracking Supply Management

Category Lead – Beauty

Steiner

Jun 2017 - Jun 2018 (1 year)

Developed beauty category strategies and commercial plans with national retail chains, applying an operational lens to commercial execution. Coordinated new product launches and retail space negotiations while managing international suppliers and A&P investment.

Category Strategy Commercial Planning retail management International Supplier Management A&P Investment Management Retail Space Negotiation

Supply Chain Manager

Steiner

May 2014 - Jun 2017 (3 years 1 month)

Led supply chain, procurement, and customer service processes for a consumer goods company with national distribution and international imports. Managed demand planning, inventory levels, import coordination, and customer service performance while optimizing service levels and procurement outcomes.

demand planning Inventory Management Procurement Leadership Logistics Management Customer Service Operations International Supplier Management

Procurement & Imports Analyst

Steiner

Jun 2013 - May 2014 (11 months)

Supported procurement and imports management for high-volume consumer goods categories with international suppliers, ensuring policy-compliant inventory planning. Coordinated import logistics and documentation and contributed to optimal purchase planning for promotional activities.

Inventory Analysis Documentation Management