Akshay Reddy

I’m a Product Manager who builds 0-to-1 consumer products in real-money skill gaming, focused on turning data into decisions. At Toast Studios, I owned Carnival from 0 to 1, spotting friction in cash conversion and proposing a real-cash onboarding incentive that reached 90% onboarding-to-cash conversion and 15–20% deposit rate at soft launch.

I’ve led cross-functional execution across US and India markets, using retention strategy, funnels/cohorts, and rigorous A/B testing to find what moves user value. I drove cross-game user routing by addressing peak-hour matchmaking drop-offs and liquidity issues, validating the approach with predefined DAU and retention thresholds.

I’m especially proud of the impact I delivered through experimentation and lifecycle optimization. By designing an A/B test on notification timing, I improved late-night active users by 5%, and through segmentation, frequency caps, and behavioral triggers I increased Day-1 retention by 10% and Day-7 by 5%, while reducing in-game costs by 75% (keeping DAU impact under 25%).

Alongside product execution, I build the analytics foundation teams need to move fast and learn faster. I authored event taxonomy and KPI trees/OKRs, built Mixpanel/Metabase dashboards for post-launch decisions, and created an internal dashboard for B2B partners. Earlier, as a Product Intern, I built a Metabase KPI dashboard and helped refine FreeWin login, referral, and gameplay flows ahead of launch.