Abhinav T Thakur

Owned the Product Vision and strategy and top line commercial performance of a mature F2P title, Mergedom, balancing monetization, retention, and player experience.

-Owned product strategy and roadmap with focus on LiveOps and monetizatoin for a mature F2P title in the merge-2 category, driving long-term growth across retention, monetization and engagement
-Defined problem space, product & Liveo

Owned retention, LiveOps, and monetization roadmap for a portfolio of competitive PvP social casino games. Drove whale ARPPU up by 21% and improved retention through targeted interventions.

Owned the retention, LiveOps and monetization roadmap across a portfolio of competitive PvP social casino games reaching ~1M cumulative DAU

- Strategised and designed Liveops Features/events across progression systems, compeititve events and mission systems incducing higher long term retention and increased spend depth with greater core loop engagement.
-Owned competitive LiveOps strategy across

Founding PM for the Poker vertical, owning Liveops, retention, economy and monetization effecting an eventual DAU of ~120K

- Built and scaled an integrated non -core loop LiveOps ecosystem —spanning missions, tournaments, social competition,economy events, personalized offers, VIP progression and thematic campaigns—driving higher active days, Wage depth, depostis per day, payer conversion and lon

Managed product initiatives at a leading online lending marketplace, focusing on user experience and growth.

Supported product management and development in the energy management sector.

 CLI Manager – Roaming

1. Driving top line through extraction from Out Roamer Customer base in UP East Circle
2. Responsible for maintaining and enhancing revenue from a high value customer base
3. Analyzing & Evaluating KPIs like ARPU, recharging pattern to understand customer behavior and implement segmented offerings
4. Growing business through revenue maximization programs aided by analy

Revenue Generating Subscriber (RGS) Base Management
1. Bolstered Winbacks (Revival of >30 days dormant base) and reduced Churn for Non-RGS
Base
2. Ideated, Planned and executed Reactive churn management campaign via segmented offers
seeding to Winback decay base
3. Oversaw and successfully implemented proactive churn reduction campaign via Days of
silence segmentation and subsequent seeding

 Foc

1. Attrition analysis : Analyse and subsequently enumerate factors responsible for employee
exits in the past quarter
2. Conducted upwards of 150 exit interviews to try and understand the most vexed issues for
ex-employees
3. Factor analysis through SPSS for factor reduction
4. A demographically relevant determination of factors responsible for voluntary exits was
done

Planning and implementing the digital strategy
ó Ensuring digital marketing activity runs in conjunction with milestones in the strategy
ó Maximizing social media and monitoring competitors social media activity
ó Manage digital agency / Client relationships, day-to- day coordination and execution
ó Creation and maintenance of recurring performance reports and dashboards
ó Implement and manage onl

Studied Business Administration and Management with a general focus.

- Co Created for of its kind Military Simulator on Unity 3D which was later published as a research paper for a leading journal

Pursued a Bachelor of Technology in Information Technology. Co-created a military simulator on Unity 3D, later published as a research paper.

Completed secondary education with a focus on Science.