Shashwat Tyagi

I’m a results-driven Product Manager with 7 years of experience owning 0 to 1 launches, growth, monetization, and AI-powered operations across B2C and B2B products. I turn ambiguous user problems into scalable product solutions through data-driven roadmapping and cross-functional leadership.

At Cashify, I lead day-to-day product execution for a pod of 14 engineers and QA across Buyback, Marketplace, and Logistics. I diagnosed a high fraud-pickup rate (~12% of pickups) and built an AI Call Violation Analytics feature from scratch, reducing fraudulent pickups by 32% and saving ~Rs. 5L/month in operational losses. I also automated manual user calling using an ElevenLabs AI voice agent to reduce PM bandwidth and improve contact rates.

I’ve delivered measurable product launches, including the Capture Rating module that lifted the Cashify app rating by 0.3 points. I identified exchange as a net-new revenue stream and led the end-to-end go-to-market launch, driving a 23% exchange adoption rate among eligible users. I’ve also used geo-polygon experiments to improve serviceability coverage in 50+ pincodes across India.

Earlier, I led 0 to 1 product growth at Junglee Games, including launching Junglee Poker and scaling to 1 lakh+ cash users within 3 months. I uncovered recurring churn from one-time payors and launched a first-ever Subscriptions module, driving revenue growth of Rs. 1 Crore+ within 3 months and improving long-term retention, plus loyalty and retention improvements through iteration informed by user discovery.