SHUBHANK SONI
@shubhanksoni
Product Manager with 6 years building data-driven consumer products in gaming and eCommerce, driving experimentation, retention, monetization, and UX.
IndiaWhat I'm looking for
I’m a Product Manager with 6 years of experience building and scaling data-driven consumer products across gaming and eCommerce. My work is rooted in experimentation, retention, monetization, and strong user experience—turning insights into measurable outcomes.
At Playsimple Games, I scaled Word Tour from 0 to 50K DAU and $20K/day by designing the core loop, adding early retention hooks, and launching first monetisation surfaces from scratch. I also helped drive a 38% increase in Lifetime Value (LTV), improved D1 Rolling Retention by 160 bps, increased ad impressions by 25%, and boosted in-app purchase by 17% with a 19% lift in new payer conversion.
I author PRDs, run A/B experiments across onboarding, economy, engagement, and retention, and partner with Engineering, Design, QA, Art, UI/UX, and Animation. Previously at Flipkart, I led vernacular growth by launching 10 languages in 10 months and built 20+ dashboards to track traffic and funnel metrics, shaping CRO and gamification strategy; earlier, I delivered forecasting improvements as an intern using R.
Experience
Work history, roles, and key accomplishments
Product Manager
Playsimple Games Pvt Ltd
Feb 2024 - Present (2 years 4 months)
Scaled Word Tour to 50K DAU and $20K/day from scratch by designing the core loop, retention hooks, and first monetisation surfaces. Drove retention and monetization improvements including +38% LTV, +160 bps D1 rolling retention, +25% ad impressions, +17% IAP, and +19% new payer conversion; authored PRDs and ran A/B tests for 15 roadmap features delivering ~$6M annual revenue impact.
Product Analyst
Flipkart Internet Pvt Ltd
May 2020 - Jan 2023 (2 years 8 months)
Led vernacular growth by launching 10 languages in 10 months and partnering on A/B experiments to accelerate user growth. Built 20+ dashboards to track traffic and funnel metrics, performed RCA for data-driven decisions, and supported gamification initiatives including variable rewards for Big Billion Muqabla.
Summer Intern
Apollo Tyres Limited
Apr 2019 - May 2019 (1 month)
Deployed a forecasting model to optimize inventory management, improving forecast accuracy by 30%. Reduced forecasting time by 56% by building an automated R-based demand planning model for 205 SKUs across 142 ABUs.
Graduate Engineer Trainee
Larsen & Toubro ECC
Jul 2017 - May 2018 (10 months)
Managed 13 subcontractors and executed 636km of HDPE and mild-steel pipeline network (6.8% of total project scope) for the Ban-Sujara Irrigation Scheme. Coordinated cross-functional workflow scheduling to minimize waiting time and avoid project delays.
Education
Degrees, certifications, and relevant coursework
Indian Institute of Management Mumbai
Post Graduate Diploma in Management (PGDIM), Management
Grade: 8.14/10
Completed a Post Graduate Diploma in Management (PGDIM) at IIM Mumbai, graduating in 2020 with a CGPA of 8.14/10.
National Institute of Technology Bhopal
Bachelor of Technology (B.Tech), Civil Engineering
Grade: 8.02/10
Completed a B.Tech in Civil Engineering at NIT Bhopal, graduating in 2017 with a CGPA of 8.02/10.
Availability
Location
IndiaAuthorized to work in
Job categories
Skills
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