Akhilesh Baruah

I’m a results-driven Digital Marketing & AI Marketing Manager with 3+ years of hands-on experience across performance marketing, SEO, paid advertising, and social media strategy. I focus on measurable outcomes and translate insights into action that improves visibility, engagement, and conversions.

In my most recent freelance/remote role, I deploy AI-enabled marketing workflows and data-driven planning to strengthen brand visibility and audience growth across channels. I lead SEO and paid advertising execution, run marketing automation, and deliver ROI-focused reporting, using tools like ChatGPT and generative content to accelerate and optimize campaign cycles.

Previously, I grew audience engagement by 35% through high-performing Facebook, Instagram, and YouTube campaigns, while weekly performance analysis helped reduce cost-per-lead by 20%. I also owned end-to-end content creation and collaborated cross-functionally with design and sales teams to improve campaign quality and delivery timelines.

Earlier experiences strengthened my foundation in strategy and research: I’ve reduced promotional costs by 40% and increased regional brand awareness by 50% through influencer and viral marketing campaigns. I combine competitive analysis, audience insights, and KPI reporting to support go-to-market decisions with clarity, speed, and strong stakeholder communication.