Akhilesh Barooah

Executed end-to-end digital marketing campaigns across six retail locations, generating ₹76.15 lakh in revenue with a 10,400%+ campaign ROI. Led SEO, Meta Ads, content strategy, marketing automation, performance reporting, and used ChatGPT/generative AI to accelerate content creation.

Scaled Instagram from 6K to 10.4K followers and strengthened brand presence across Facebook and LinkedIn through strategic content and audience engagement. Conducted market, competitor, and consumer research and secured 10+ brand partnerships, building SEO-optimized content to increase organic reach and visibility.

Managed multi-platform campaigns across Facebook, Instagram, and YouTube, increasing audience engagement by 35%. Optimized ad performance using data-driven analysis and audience targeting, reducing cost-per-lead (CPL) by 20%, and directed end-to-end content production with design and sales teams.

Conducted competitive analysis and primary market research to deliver actionable insights that strengthened client marketing strategies and supported go-to-market decisions. Used multiple methodologies to improve data accuracy and collaborate with cross-functional project teams.

Supported quality assurance for 8 vehicle models, maintaining 99.5% first-pass quality and ensuring compliance with manufacturing standards. Improved process visibility across production workflows and reduced quality reporting turnaround time by 25%.

Collaborated with upscale venues to reduce promotional costs by 40%, improving brand visibility within key target demographics. Conceptualised and launched influencer/viral marketing campaigns to increase regional brand awareness by 50% and designed location-specific marketing strategies that reduced logistics expenses and improved campaign efficiency.

Master of Business Administration (MBA) at Cardiff Metropolitan University from 2023 to 2024.

Bachelor of Arts in Business Management at Cardiff Metropolitan University from 2020 to 2023.