Open to opportunities

Raj Choubey

@rajchoubey

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I drive AI-enabled performance and social marketing to grow leads and brand impact.

India

Message

What I'm looking for

I’m looking for an AI-driven performance marketing role where I can run KPI-led campaigns, optimize ROAS, perform digital audits, and improve audience targeting—turning insights into measurable brand growth.

I’m a motivated BBA student with practical experience as an AI Marketing specialist, focused on Performance Marketing, Social Media Marketing, and Business Strategy. I help brands improve visibility and engagement through content planning, promotional campaigns, and data-informed optimization.

In roles like Go Bazar, I increased website footfall by 13% in the third quarter by running targeted initiatives, conducting Digital Presence Audits, and monitoring campaign KPIs including ROAS. I combine SEO, audience targeting, and AI-driven market insights with customer retention work (SWOT analysis, brand positioning, USP building), using tools like Google Analytics, Meta Business, and Amazon Seller/Vendor Central.

Experience

Work history, roles, and key accomplishments

Marketing Associate

Aspire Consultancy

May 2026 - Present (1 month)

Supported development of marketing strategies aligned with business objectives and contributed to customer retention initiatives through SWOT analysis and brand positioning activities.

Marketing Strategy Customer Retention Positioning Lead Generation Audience Targeting Marketing Analytics

Performance Marketing

Go Bazar

Sep 2025 - Present (9 months)

Increased website footfall by 13% in Q3 using targeted digital marketing initiatives and KPI monitoring to evaluate ad spend efficiency.

Performance Marketing Digital Presence Audit SEO Audience Targeting Remarketing KPIs Conversion Optimization

Social Media Marketing

JIC Incubation Centre

Aug 2024 - Present (1 year 10 months)

Assisted with social media marketing activities to improve brand visibility and audience engagement through content planning and promotional campaigns.

Social Media Marketing Content Planning Audience Engagement Digital Marketing Marketing Analytics

Education

Degrees, certifications, and relevant coursework

Amity University

Bachelor of Business Administration (BBA), Business Administration

Activities and societies: Social media marketing at JIC Incubation Centre (Aug 2024), performance marketing incl. ROAS/KPI tracking at Go Bazar (Sep 2025), marketing associate at Aspire Consultancy (May 2026); Hindustan Pratibha Saman (Jul 2024) and Chhatra Pratibha Samman (Jul 2024).

Bachelor of Business Administration (BBA) student in Business Administration and Management, with coursework in Business Strategy, Marketing, Project Management, and Research & Development. Expected to graduate Sep 2026.