Aisha Fatoba
@aishafatoba
Brand marketing and communications specialist driving growth through strategic campaigns, content, and partner-led customer acquisition.
What I'm looking for
I’m a marketing and communications professional who develops and executes strategic campaigns across digital and traditional channels. At Infinion Technologies, I led a comprehensive rebranding of the company website—covering visual identity, UX/UI design, and content strategy—to improve brand consistency and user engagement.
I also orchestrated the end-to-end development and launch of 10 tech products across Q1 and Q4, owning branding, naming, and market positioning. I’ve led multidisciplinary marketing work that delivered an 80% increase in organic traffic and contributed to a 15% growth in lead generation through aligned marketing and product/sales collaboration.
Beyond brand marketing, I bring strong customer-facing and community experience, including customer success and customer service leadership roles. I’ve managed teams, built content calendars and influencer partnerships, and trained others on client communication and presentation skills to ensure high-performing, reliable delivery.
Experience
Work history, roles, and key accomplishments
Brand Marketing Specialist
Infinion Technologies
Oct 2024 - Present (1 year 9 months)
Directed a comprehensive company website rebranding, including visual identity, UX/UI, and content strategy. Led end-to-end launches for 10 tech products and produced 2D/3D-driven product videos, contributing to lead generation and customer acquisition.
Brand Marketing Associate
Finserve Investment Limited
Dec 2023 - Aug 2024 (8 months)
Managed social media across five platforms and increased engagement rates by 30% through visually compelling content. Planned campaigns using analytics to improve visibility and executed targeted advertising to drive website traffic and high-quality leads.
Customer Success/Comms Manager
Eclectic Chique
Jun 2022 - Nov 2023 (1 year 5 months)
Managed four social platforms, maintaining brand messaging and increasing engagement rates by 30% through visually compelling content and optimized posting schedules. Coordinated 20+ influencer collaborations and planned editorial calendars, performance analysis, and market-trend-based content to support growth.
Social Media Manager
Hallo Creative
Dec 2021 - Aug 2022 (8 months)
Built a loyal following of 1,000+ by delivering valuable content and using data-driven posting schedules based on platform analytics and audience behavior. Coordinated 10+ influencer partnerships and created monthly content calendars for oil and gas and pharmaceutical clients, boosting engagement by 60%.
Customer Service Lead
Silky Touch Emporium
Jul 2020 - Dec 2021 (1 year 5 months)
Handled customer inquiries, concerns, and feedback, resolving escalated complaints and maintaining high customer satisfaction and retention. Supervised day-to-day operations across Lagos and Abuja, trained and mentored 15 team members, and supported revenue growth through digital marketing and upselling.
Customer Service Representative
Zenith Carex Ltd
Oct 2018 - Oct 2019 (1 year)
Resolved an average of 30 customer service issues per day using company processes and policies, improving customer satisfaction through timely solutions. Trained and mentored team members, handled escalated complaints, supervised day-to-day operations, and managed high call volume while maintaining customer loyalty.
Education
Degrees, certifications, and relevant coursework
University of Ilorin
B.A (Ed.), Social Studies Education
2014 - 2018
Grade: Second Class Upper Hons
B.A (Ed.) in Social Studies Education at the University of Ilorin, completed from 2014 to 2018.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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