Anita Adekunle

Managed the digital communications team, driving collaboration and performance across platforms. Conducted comprehensive brand and competitor analyses to inform strategic direction and co-developed pitches for business development. Led internal communications and championed inclusion by training visually impaired staff.

Strategized and executed seasonal brand campaigns across major platforms, achieving over 200k impressions and reach through paid campaigns. Created creative content at all campaign stages and conducted persona-based copy and creative experiments. Optimized platform profiles to enhance discoverability.

Launched and grew new brand accounts, designing and executing phased awareness campaigns tailored to seasonal events. Managed paid media across Meta, X, and Google Ads, reaching over 200k impressions, views, and reach. Tailored campaign messaging to audience personas for higher engagement and optimized social bios for improved search visibility.

Created and managed digital content, resulting in a 10% increase in online engagement. Executed email marketing campaigns and led content direction for the foundation’s Instagram account. Supported social advocacy events in collaboration with the US Consulate.

Developed and implemented the strategic roadmap, securing executive approval and aligning agency goals. Managed digital communications, boosting impressions and engagement through targeted content strategies. Conducted in-depth brand and competitor analyses to inform strategic decisions and collaborated on high-impact pitches.

Developed age-appropriate learning content and created an engaging environment that encouraged participation and growth. Organized and managed events for children's activities.

Managed X (Twitter) and LinkedIn accounts, achieving over 100,000 impressions and 300% follower growth in 5 months. Developed and scheduled strategic content tailored for thought leadership. Delivered research reports to inform programme direction and donor outreach.

Supported content creation and event planning for major FMCG campaigns. Assisted with market research and consumer trend monitoring.

Coordinated executive schedules, stakeholder meetings, and high-level documentation. Enhanced team productivity by streamlining communication between executive leadership and departments.

Increased Pinterest monthly views to over 4,000 through SEO-optimised pins. Created visually compelling content that consistently drove traffic to the website. Monitored analytics to refine strategies and optimise performance.

Grade: 2:1

Graduated with Second Class Upper Hons. (2:1) in International Law and Diplomacy. This program provided a strong foundation in global relations and legal frameworks.