Osasikemwen Ighile
@osasikemwenighile
Accomplished Brand Marketing and Communications Executive with proven success.
What I'm looking for
I am an accomplished Brand Marketing and Communications Executive with over 6 years of experience in developing captivating brand narratives across diverse industries such as finance, technology, and the creative sector. My expertise lies in crafting innovative marketing strategies that resonate with target audiences, drive brand awareness, and enhance engagement. I have a proven track record of leading cross-functional teams to execute integrated marketing campaigns, leveraging market insights to inform strategic decision-making.
Throughout my career, I have successfully built and nurtured stakeholder relationships, driving partnerships that elevate brand reputation through storytelling and creativity. At CRC Credit Bureau Limited, I crafted and executed innovative branding strategies that resulted in a 38.7% increase in credit report purchases and earned the Best Credit Bureau Nigeria 2022 Award from Capital Finance International. My ability to utilize data-driven insights has consistently optimized marketing strategies, leading to significant improvements in customer engagement and brand visibility.
Experience
Work history, roles, and key accomplishments
Branding & Communications Manager
CRC Credit Bureau Limited
Sep 2021 - Present (3 years 8 months)
As Branding & Communications Manager, I crafted and executed innovative branding strategies that enhanced market positioning, resulting in a 38.7% increase in credit report purchases. I developed integrated marketing campaigns, maintained stakeholder relationships, and conducted market research to inform strategic decisions.
Brand and Business Associate
DMastermind Agency Limited
Jun 2018 - Sep 2021 (3 years 3 months)
As a Brand and Business Associate, I collaborated with clients to develop branding strategies and managed digital marketing initiatives. I conducted market research to inform campaign optimizations and executed content marketing campaigns to drive organic traffic.
Product Marketing Lead
Intelligent Innovations Co.
Apr 2020 - Sep 2021 (1 year 5 months)
In my role as Product Marketing Lead, I led cross-functional teams to develop strategic product marketing plans. I utilized data-driven insights to optimize marketing strategies, resulting in a 10% increase in retail sales and coordinated successful product launches.
Education
Degrees, certifications, and relevant coursework
University of Benin
Bachelor of Science, Accounting
Availability
Location
Authorized to work in
Website
linkedin.com/in/Sike-IghileJob categories
Skills
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