Open to opportunities

Omotoyosi Popoola

@omotoyosipopoola

Message

Brand and communications specialist driving growth through content, community, and conversion-focused marketing.

Nigeria

Message

What I'm looking for

I seek a growth-focused marketing role where I can lead brand storytelling, drive community engagement, and use analytics to improve conversion and retention.

I am a brand and communications specialist with hands-on experience in fintech and digital media, focused on creating content that drives awareness and conversion. I craft SEO-optimized blog posts, email campaigns, social content, and multimedia aligned with brand guidelines to tell compelling product stories.

At QuickCheck I lead external communications, producing promotional and informational emails and developing content strategies that improve user conversion and maintain message consistency across customer touchpoints.

Previously, I managed social media and community growth initiatives that produced measurable engagement gains — including a 34% engagement rate and follower growth driven by interactive sessions, contests, and targeted content.

I combine analytics-driven optimization with strong copywriting and content design skills, using tools like Customer.io, Canva Pro, and Meta Business Suite to deliver performance improvements and foster loyal communities.

Experience

Work history, roles, and key accomplishments

Current

Brand and Communication Specialist

Current

QuickCheck

Jul 2025 - Present (7 months)

Lead external communication initiatives by crafting promotional and informational emails that drive user conversion and develop SEO-optimised content, visuals, and videos aligned with brand guidelines to enhance storytelling and engagement.

Email Marketing Content Strategy SEO Cross Functional Collaboration Social Media

Brand Awareness Specialist

QuickCheck

Sep 2024 - Jul 2025 (10 months)

Developed and executed SEO-optimised content strategies, managed social media campaigns to drive organic traffic and improve brand visibility, and used analytics to optimize performance and engagement.

Content Strategy SEO Social Media Management Analytics Campaign Management Content Creation Community Engagement

Social Media and Community Manager

QuickCheck

Feb 2023 - Aug 2024 (1 year 6 months)

Developed and executed social media content across platforms, built and managed an online community achieving a 34% engagement rate through interactive sessions and contests, and produced weekly blog posts to support engagement.

Community Management Social Media Strategy Content Creation Analytics

Digital Marketing Intern

The Reef Media

Sep 2022 - Dec 2022 (3 months)

Implemented a strategic social media plan and content calendar that increased platform visibility by 25% and delivered weekly reports with actionable recommendations to improve brand performance.

performance reporting Analytics Content Creation

Social Media Manager

MetallikaDAO

Mar 2022 - Apr 2022 (1 month)

Enhanced follower and member engagement by 25% and grew followers 24% through targeted video and text content and recurring community initiatives, driving a 30% increase in group participation and 34% rise in visibility.

Social Media Management Video Content Growth Strategies Campaign Analysis