Open to opportunities

Mary Adeyemi

@maryadeyemi

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Senior social media manager and content specialist driving growth through analytics-led campaigns.

Nigeria

Message

What I'm looking for

I’m looking to lead analytics-led social and content strategies that improve reach, engagement, and conversions—partnering with marketing and sales to ship consistently, optimize performance, and build a strong brand voice across platforms.

I’m a Senior Social Media Manager and Content Specialist focused on multi-platform brand storytelling, paid social campaigns, and content strategies that translate business goals into measurable outcomes.

I’ve led data-driven social media and content work that improved organic reach, engagement, follower growth, and conversion-driven actions—supported by performance analytics, audience targeting, and platform-specific messaging.

From managing editorial calendars and producing short-form video content to designing campaign assets and collaborating with marketing and sales teams, I bring a blend of creative execution and optimization to help B2B and B2C brands grow across Instagram, LinkedIn, TikTok, Facebook, and YouTube.

Experience

Work history, roles, and key accomplishments

Current

Social Media & Brand Design Specialist

Current

CloudTalk Networks Limited

Jan 2026 - Present (6 months)

Led data-driven social media content strategy and editorial calendar, growing organic reach, followers, and conversion-driven actions across Instagram, LinkedIn, Facebook, and TikTok. Produced short-form videos and designed marketing assets while optimizing content for engagement using performance analytics.

Social Media Management Social Media Strategy Content Strategy Editorial Calendar Performance Analytics Audience Targeting Brand storytelling Short Form Content Capcut Video Editing Graphic Design Canva Figma Campaign Optimization Lead Generation Community Management

Social Media Manager

Knotwtr

Jan 2024 - Jan 2026 (2 years)

Developed and executed a data-driven social media strategy that significantly increased followers and engagement within three months. Managed paid social advertising spend, produced large volumes of original content, and optimized performance using analytics to reduce bounce rates and increase clicks.

Social Media Management Social Media Strategy Paid Social Advertising Meta Ads Campaign Management Audience Segmentation Creative Testing Campaign Optimization Social Listening Performance Analytics Meta Business Suite Google Analytics Content Creation Community Management

Marketing & Communications Specialist

Venture2 Impact

Jan 2022 - Jan 2025 (3 years)

Executed integrated digital marketing campaigns across content marketing, social media, email marketing, and SEO to drive major improvements in search visibility, CTR, conversions, and website traffic. Conducted performance analysis to optimize reach and engagement and supported consistent marketing communications and brand messaging.