Joy Odigbo
@joyodigbo
Brand and marketing strategist driving ROI-driven growth and compelling brand storytelling.
NigeriaWhat I'm looking for
I am a Brand and Marketing Specialist with over 10 years' experience crafting integrated strategies across aviation, hospitality, technology, FMCG, and entertainment. I focus on brand positioning, product marketing, consumer insights, and ROI-driven campaigns that increase visibility and revenue.
I have led cross-functional teams, managed multimillion-naira campaigns, and launched new products—generating ₦16M in sales in one month for a brand's first ad campaign and improving brand engagement and alignment substantially. I design communication frameworks, oversee creative development, and leverage analytics to refine strategy.
I create scalable brand systems and communities, teach brand management, and consult for startups and personal brands. I bring a data-informed, story-led approach to marketing that aligns internal and external communications to business goals.
Experience
Work history, roles, and key accomplishments
Brand Consultant
Freelance
Oct 2024 - Present (1 year)
Designed brand strategies, communication frameworks, and campaign roadmaps for startups and personal brands while overseeing creative development to ensure brand consistency across touchpoints.
Marketing Manager
Finchglow Holdings
Mar 2025 - Jun 2025 (3 months)
Led brand marketing and performance campaigns for two aviation subsidiaries, generating over ₦16 million in sales in one month and improving brand alignment by 30% across digital and offline touchpoints.
Creative Marketing Strategist
Soltracka Productions
Jan 2021 - Sep 2024 (3 years 8 months)
Created integrated marketing strategies and led multi-format content production that attracted top clients and improved engagement through measured KPI-driven campaigns.
Head of Operations and Strategy
Xtreme Mindz Solutions
May 2020 - Oct 2020 (5 months)
Led ATL and BTL campaign strategy and execution, managed creative production workflows, and contributed to a 15% increase in product adoption through targeted launches.
Head of Creative and Strategy
Xtreme Mindz Solutions
Aug 2019 - May 2020 (9 months)
Oversaw creative asset development and content strategy to ensure consistent branding and managed agency/vendor relationships across campaigns.
Senior Executive Copywriter
Street Toolz
Apr 2016 - Aug 2018 (2 years 4 months)
Developed compelling copy and multi-platform storytelling content that improved engagement by over 30% and aligned messaging with product offerings.
Digital Community Manager
Insight Publicis
Nov 2015 - Mar 2016 (4 months)
Built and managed online communities through content creation and engagement, using user metrics to inform content direction and growth tactics.
Copywriter / Content Lead
Ibaka Entertainment
Aug 2015 - Mar 2016 (7 months)
Created high-impact copy and led content development teams to ensure consistent brand tone and messaging across platforms.
Content Writer
ThinkPrint
Nov 2015 - Feb 2016 (3 months)
Produced SEO-optimized content for blogs and websites and collaborated with marketing teams on content strategy and execution.
Communication Executive
Lankara
Oct 2012 - Aug 2015 (2 years 10 months)
Managed client communications and coordinated teams to deliver brand messaging and campaign support for agency clients.
Education
Degrees, certifications, and relevant coursework
ALX Nigeria
Diploma, Data Science
2023 - 2024
Completed a Diploma program in Data Science covering practical data analysis, modeling, and tools for data-driven decision making.
IIInternational Business Management Institute
Mini MBA, Business Administration
2020 - 2020
Completed a Mini MBA in Business Administration focusing on core management, strategy, and business operations concepts.
UAUniversity of Abuja
Bachelor of Arts, English & Literary Studies
Earned a Bachelor of Arts in English and Literary Studies with coursework in literature, writing, and communication.
Availability
Location
NigeriaAuthorized to work in
Job categories
Skills
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