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ellen martins

@ellenmartins

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Digital Marketing Specialist

Japan

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What I'm looking for

Seeking a challenging role in digital marketing

Highly skilled Digital Marketing Specialist with over 12 years of experience in branding, social media strategy, and content creation. Proficient in SEO optimization and content writing, with a strong focus on increasing visibility and driving engagement across digital platforms.

Throughout my career, I have developed innovative visual identities and strategic marketing campaigns aligned with business objectives, leveraging data-driven insights to optimize performance metrics and surpass key business goals. As a collaborative team player, I am dedicated to delivering measurable results and enhancing profitability.

My expertise includes a wide range of technical tools and platforms, such as Adobe Creative Suite, Figma, Canva, Trello, Slack, WordPress, HubSpot, Mailchimp, Google Ads, Google Analytics, and Google Search Console. I specialize in SEO strategy and optimization, social media management and strategy, B2B & CRM implementation, and graphic design.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing

Current

Proddigital

Jan 2022 - Present (3 years 4 months)

Created and optimized content for corporate blogs and social media, resulting in a 50% increase in engagement.

Optimization Content Adobe Creative Suite Google Ads Google Analytics

Graphic Designer

Freelancer

Jan 2015 - Jan 2022 (7 years)

Designed and developed cohesive visual brand identities, boosting client market visibility.

Adobe Creative Suite Design Visual Branding Brand

Government Employee

City Hall of Jales

Jan 2018 - Apr 2019 (1 year 3 months)

Spearheaded social media strategies, increasing public engagement by 30%.

Social Media

Head of Art

Múltipla Comunicação

Jan 2017 - Jan 2018 (1 year)

Led creative direction and visual identity development for marketing campaigns.

Marketing Campaigns Google Ads

Social Media Specialist

Rádio Regional FM

Jan 2013 - Jan 2015 (2 years)

Enhanced online visibility and engagement through SEO practices and Google Analytics.

SEO Google Analytics

Advertising Intern

Tribo Comunicação e Marketing

Mar 2012 - Jan 2013 (10 months)

Created persuasive content for advertising campaigns and promotional materials.

Advertising Content

Education

Degrees, certifications, and relevant coursework

Universidade Paulista

Postgraduate Degree in Marketing and Business, Marketing and Business

2017 - 2018

Experience in conceptualizing and developing visual identities for brands. Improved operational efficiency through administrative support and innovative communication tools.

Universidade Paulista

Bachelor's Degree in Advertising, Advertising

2012 - 2015

Led creative direction and visual identity development for marketing campaigns. Managed paid media campaigns on Google Ads and Facebook Ads, optimizing key performance indicators and metrics.