At Nahdi Medical Company, I own end-to-end commercial performance and P&L for a 100M+ AED GMV portfolio across e-commerce, Q-commerce, and on-demand channels.
I lead marketplace growth across Amazon, Noon, Trendyol, Talabat, Instashop, Deliveroo, Careem, and Now Now—from commercial strategy, pricing, assortment, content, and campaigns to integrations, 3PL, last-mile delivery, and customer experience. I reduced cost per order by 35% through network and productivity optimization and delivered 5x revenue growth over two years through platform expansion and operational improvements.
My foundation as a pharmacist and pharmacy retail leader helps me bring healthcare, product, and customer understanding to digital commerce. I use data, operating governance, and partner relationships to turn marketplace opportunities into scalable commercial performance.

