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Zafor Iqbal

@zaforiqbal

E-Commerce Manager at Al Sultan Sweets International, leading online sales and marketplace operations for a UAE confectionery manufacturer.

United Arab Emirates

Message

At Al Sultan Sweets International, I lead the e-commerce function for a UAE confectionery manufacturer, covering online sales channels, marketplace presence, and digital order operations.

At Estilo Fresco, I grew digital revenue from zero to AED 100,000 and sustained a 4–5% conversion rate against a 2–3% category benchmark. I launched the brand on five regional marketplaces and built two Shopify storefronts, including estilofresco.com and oudsera.com.

Experience

Work history, roles, and key accomplishments

Current

E-Commerce Manager

Current

Al Sultan Sweets International

Aug 2026 - Present (2 months)

Lead the e-commerce function for a UAE confectionery manufacturer, covering online sales channels, marketplace presence, and digital order operations.

Ecommerce Marketplace Management Digital Operations

E-Commerce Manager

Estilo Fresco

Aug 2023 - Aug 2026 (3 years)

Owned the complete e-commerce P&L across marketplace and D2C channels, growing digital revenue from zero to AED 100,000. Registered, launched, and ran the brand on multiple marketplaces and built two Shopify storefronts from scratch.

Shopify Amazon Seller Central Noon Trendyol Ozon Product Listing Catalogue Management Digital Assets Inventory Accuracy Pricing Multi Channel Sales Conversion Rate Optimization Meta Ads Google Ads Google Analytics Excel

E-Commerce Specialist

Shafi Brothers & Co.

May 2022 - Jul 2023 (1 year 2 months)

Ran the full Amazon Vendor Central (1P) operation for a 200+ SKU grocery portfolio, including the AhmedFoods brand store on Amazon UAE. Coordinated inbound shipments, supplier relations, and catalogue accuracy.

Amazon Vendor Central Open To Buy (OTB) Planning Purchase Order Supplier Management Catalogue Management Reporting Excel

Assistant Accountant

AJMAL Foundation

Nov 2018 - Jan 2022 (3 years 2 months)

Handled accounting and reporting for a multi-branch retail operation, including reconciliations, payables, and stock accounting in Tally ERP. Built Advanced Excel reporting for branch-level sales, margin, and inventory review.

Tally ERP Excel Reconciliations Payables Stock Accounting Month End Closing Inventory Management