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Sambeet Mishra

@sambeetmishra

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I lead e-commerce growth, trust and safety, and profitability initiatives across GCC marketplaces.

United Arab Emirates

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At noon, I lead special projects spanning growth, marketing, trust and safety, and marketplace profitability. I owned growth for SIVVI.com, scaling paid spend 3.5x while maintaining ROAS of 4–8 and building an affiliate network that delivers 30%+ of platform orders.

I’ve led trust and safety across five GCC marketplaces, delivering 40+ million AED in savings and building a 70+ person 24x7 team. I also drove 5.2+ million in cost savings at NowNow through store, cancellation, fulfilment, and last-mile optimisation initiatives.

Experience

Work history, roles, and key accomplishments

Associate Director

Noon E-Commerce

Sep 2017 - Sep 2025 (8 years)

Headed Growth & Marketing at SIVVI.com, noon's value retail fashion platform, with full ownership of user acquisition, retention, and revenue growth. Orchestrated cross-functional growth strategies, achieving significant growth and driving the business to PC3-positive performance.

SQL GA4 Adjust Braze Google Ads MCC Facebook Ads Manager Data Studio Dagman GitHub Growth Marketing Affiliate Marketing Paid Media CRM Lifecycle Marketing A B Testing Conversion Rate Optimization Team Management Stakeholder Management

Associate Category Manager

Amazon

May 2016 - Sep 2017 (1 year 4 months)

Ensured price competitiveness and FBA GV% targets for category with IC, via PSP and Retail alternative partners. Planned and executed ART 2016 by collating offers from Retail Alternative, PSP Partners, and 3P Sellers.

Excel Deep Dive CoE Creation Category Management Pricing Vendor Management

Operations Manager

Grabhouse.com (Quikr Company)

Aug 2015 - May 2016 (9 months)

Led a team of 8 members to implement shared accommodation business model, achieving lead conversion of ~60%. Owned and managed individual P&L statements for onboarded properties and reduced complaint rate from ~33% to ~12%.

Customer Management P&L management Contact Rates Team Leadership

Benchmark Advisor

The Hackett Group

Apr 2014 - Aug 2015 (1 year 4 months)

Worked on Procurement Benchmarking to create decks and recommendations for C-Level clients. Automated templates to increase efficiency, reducing completion time by ~8% to ~10% and achieving 97% of project deliverables within defined timelines.

Word Excel PowerPoint Query Management Benchmarking Procurement Data Analysis

Growth & Program Lead

Noon E-Commerce

Launched Store Management Framework to improve key metrics including category-mix, reduced cancellations, fulfilment metrics, and recovery rate. Executed BTL campaigns and deduplication of stores to reduce last-mile delivery distance and achieve cost savings.

SQL GA4 Adjust Braze Google Ads MCC Facebook Ads Manager Data Studio Dagman GitHub Store Management BTL Campaigns Cost Optimization Data Analysis

Head, Trust & Safety

Noon E-Commerce

Led Trust & Safety central team for 5 marketplaces across GCC, delivering over 40+ Million AED worth of savings. Defined and executed customer and seller trust profiles for abuse prevention, and led a team of 70+ working 24x7.