Afaq Khan

Partner with Minute Media, a US-based international digital media publisher, managing media buying and content distribution strategy and optimizing campaign performance across social channels.

Drive media buying and publisher-side campaign strategy, applying performance data to scale profitable traffic acquisition.

Lead media buying operations and publishing partnership strategy, managing spend allocation and campaign optimization across ad networks.

Founded and lead a digital media company overseeing marketing strategy, media buying, content creation, and outsourced operations across multiple international partnerships. Directed content arbitrage and native/social advertising campaigns with over $10M in cumulative managed spend.

Served as media buying and publishing partner, crafting native and social advertising strategies and leading media buying execution across multiple ad platforms. Delivered standout campaign results recognized in a PubPlus partner case study, including a single-day profit milestone of $12K and a five-day total of $32K.

Crafted native and social advertising strategies and led media buying execution across Facebook, Taboola, Outbrain, Yahoo Gemini, Zemanta, Baidu, and Revcontent. Managed a media buying team and coordinated with in-house and foreign partners on content creation.

Learned market research, product positioning, and project management fundamentals under senior team guidance.

Launched Sidex car care products to market, building brand awareness and customer base through targeted campaigns.

Bachelor of Business Administration with a major in Marketing from the University of Engineering and Technology, Lahore.