Looking for a job

Salik Yousif

@salikyousif

Message

I build measurable paid media, influencer, and e-commerce growth campaigns.

Pakistan

Message

What I'm looking for

I'm looking to lead measurable digital growth across paid media, social, influencer, email, and e-commerce, with ownership of strategy, budgets, experimentation, and ROI reporting.

I manage €240,000 in annual media spend at Contour Software for hotel clients across Europe and the USA, translating GA4 attribution data into booking, revenue, and ROAS improvements. Through structured creative, audience, and bidding tests, I've delivered 30–40% campaign ROI improvements for accounts including MHL and easyHotel.

I've built social-first growth programmes across paid media, influencer, organic social, and email. At OutOrigin, I launched and ran an email marketing function that generated $100K+ in revenue, reduced PPC CPC by 50% while increasing conversions, and managed US-based creator partnerships end to end.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing Specialist

Current

Contour Software

Dec 2024 - Present (1 year 10 months)

Author media and communication briefs for hotel clients across Europe and the USA, setting channel strategy, audience approach, and KPIs. Plan and manage a €20,000 monthly media budget across Google Ads and Meta, and own campaign measurement and ROI reporting in GA4.

Google Ads Meta Ads GA4 Attribution Modeling A B Testing Conversion Rate Optimization Budget Management Media Planning ROI Reporting Stakeholder Communication

Current

Co-Founder, E-Commerce Operations

Current

VibeAndUtility

Co-run a direct-to-consumer leather safety gloves business on eBay via US-based fulfilment, expanding to Shopify and Etsy. Own listing optimisation, pricing strategy, and on-platform conversion.

Ecommerce eBay Shopify Etsy Listing Optimization Pricing Strategy Conversion Rate Optimization

Performance Marketer

ESPARK Consultants

Jan 2024 - Nov 2024 (10 months)

Planned and bought multi-channel paid media across Google Ads, Meta, and TikTok, achieving 15x–20x ROAS across e-commerce and beauty accounts. Owned budget allocation, bid strategy, and audience segmentation, and produced insight reports informing client decisions.

Google Ads Meta Ads TikTokAds Audience Segmentation Creative Testing Budget Management Bid Strategy CPC CPA CTR Conversion Rate LTV Data Analysis

Marketing Strategist / Performance Marketer

OutOrigin

Jan 2021 - Dec 2023 (2 years 11 months)

Designed and managed US-based influencer partnerships end to end, integrating creator output into paid social. Built and independently managed the email marketing department from scratch, generating $100K+ in revenue through segmentation, automation, and lifecycle campaigns.

Influencer Marketing Social Media Strategy Email Marketing Automation Segmentation Lifecycle Campaigns PPC Google Ads Meta Ads Instagram Reels performance reporting

Marketing Intern

Silk Bank

Apr 2019 - Jun 2019 (2 months)

Supported digital and offline campaign execution in financial services.

Marketing Intern

BOL Network

Dec 2018 - Feb 2019 (2 months)

Delivered go-to-market marketing for the BOL Wala consumer app and briefed and managed external vendors against agreed timelines and quality standards.

Go To Market Strategy Vendor Management Project Management