Open to opportunities

warda ishrat

@wardaishrat

Message

Performance-driven Meta & TikTok media buyer focused on data-driven paid social growth.

Pakistan

Message

What I'm looking for

I seek performance-focused roles where I can own paid social strategy, optimize campaigns end-to-end, work with collaborative teams, and scale customer acquisition across international markets.

I am a results-oriented digital marketer and media buyer specializing in Meta and TikTok advertising, with hands-on experience executing campaigns across multiple international markets. I combine technical setup skills—pixel configuration, custom events and analytics—with creative ad strategy to boost conversions and engagement.

My work has produced measurable outcomes: from a 1500% ROI for a US sports jacket e‑commerce campaign to 2–3x conversion increases in New Zealand and the UK, and strong CTR and conversion lifts for UAE campaigns. I manage both paid and organic channels across Facebook, Instagram, TikTok, LinkedIn, Pinterest and Snapchat.

I have led client-facing campaign management, asset handling, payment coordination and strategic planning for industries including restaurants, e‑commerce and publishing. I also integrate automation and tracking tools such as Zapier, ManyChat, Google Analytics and GTM to streamline lead collection and reporting.

I hold a Bachelors in Electronic Engineering and a certification in Digital Marketing & SEO, and I bring a practical blend of technical setup, creative optimization and performance analysis to drive sustainable growth for brands.

Experience

Work history, roles, and key accomplishments

Current

Media Buyer

Current

The Digify Agency

Dec 2024 - Present (1 year)

Manage Meta and TikTok paid campaigns for clients including Australian restaurants, integrating Zapier and ManyChat to streamline lead collection and automated messaging, and optimizing Meta Pixel and events for accurate tracking and performance.

Meta Ads Campaign Optimization Pixel Zapier ManyChat Influencer Marketing A B Testing

Social Media Executive

Creatif Soft

Nov 2023 - Nov 2024 (1 year)

Developed and optimized Facebook and Instagram ad campaigns across UAE, US, NZ, Ireland and UK markets delivering up to 1500% ROI on a US sports jacket campaign and 2-3x conversions in NZ/UK for publishing services while managing multi-platform organic presence.

Facebook Ads Instagram Ads Organic Social Audience Research Content Strategy TikTok Pinterest Snapchat ROI Optimization

Digital Marketing Executive

Poolvos Solutions

Dec 2022 - Oct 2023 (10 months)

Led digital marketing and social strategy, set up Meta Business Suite and Pixel, ran UAE e‑commerce campaigns achieving 900% CTR increase and 48 conversions, and implemented SEO, Google Analytics and Search Console for improved online visibility.

Meta Business Suite Meta Ads SEO Google Analytics Google Search Console Google Adwords Campaign Analysis Content Creation

Education

Degrees, certifications, and relevant coursework

Institute of Business Administration (IBA-CICT)

Certification in Digital Marketing & SEO, Digital Marketing & SEO

2022 - 2022

Completed a digital marketing and SEO certification program with practical training in social media ads, SMM, and data-driven optimization from March 2022 to October 2022.