Adrian Lee

Lead content and creative across Lyrebird's marketing, translating complex technical and clinical concepts into content for healthcare professionals, partners and customers. Built and deployed a Claude Code-powered creative production environment and supported go-to-market for major product launches.

Led a company-wide overhaul of positioning, messaging and website, shifting to a problem-led narrative. Established the 'direct-to-investor' category narrative and developed segment-specific content and campaigns for complex audiences.

Led integrated campaigns from idea to execution, owning audience, story, messaging, copy and creative direction across digital, print, events, sales and customer touchpoints. Built a customer advocacy program and an automated account-based marketing system.

Owned HubSpot email communications across nurture, product and customer campaigns, including a weekend newsletter for 4,500+ investors. Led paid and organic social, tripling LinkedIn following to over 8,500.

Managed InvestorHub's initial portfolio of enterprise listed-company customers, building onboarding and account-management workflows. Acted as the voice of the customer across product and marketing.

Managed the legacy Fresh Equities business across deal acquisition, bidding, transactions, settlement, share placements and post-raise activity. Owned investor-facing marketing channels, managing newsletters, website content and market commentary.

Supervised settlement and operational projects across employee equity plans, working across reporting, process improvement and international corporate actions while supporting team training and development.

Delivered end-to-end operational and project support for employee equity plans, spanning reporting, process improvement and administration across ASX, LSE and TSE-listed companies.

Completed the Growth Marketing Course at Reforge.

Passed CFA Level 1.

Bachelor of Economics with a focus on Econometrics.