At National College of Australia, I own brand and content strategy across six businesses, shaping positioning, audiences, tone of voice and campaign concepts for different markets.
I manage content delivery across 17 social channels, websites and email, from editorial planning and copywriting to creative production and publishing. I also plan and optimise Meta and Google campaigns, and develop SEO- and GEO-focused content.
At Australian Blockchain Association, I helped build the Association's brand and digital presence through content, positioning and community engagement. I translated blockchain, policy and technology topics into accessible communications and built relationships across the Australian and international Web3 ecosystem.
At River City Labs, I created digital content for multiple brands and channels, including communications for Something Tech and the launch of its Elevating Female Founders Program. I also contributed to XO Market's early-stage Web3 platform launch, working with co-founders on positioning, go-to-market strategy, content and partnerships.
