Open to opportunities

Aditya Shankar

@adityashankar

Message

I build high-performing audio and digital campaigns using storytelling, performance data, and AI workflows.

United Kingdom

Message

What I'm looking for

I'm looking to build high-performing creative and growth systems where storytelling, performance data, and AI workflows can improve acquisition efficiency without sacrificing brand voice.

At PocketFM UK, I build promotional scripts and AI-enabled creative workflows that scale production while protecting brand voice. I increased script output from 2–3 to 8–10 per week and reduced CPI from $18–$30 to $6–$10 on blind-tested AI scripts.

I use storytelling structure, curiosity gaps, beat mapping, and performance analysis to improve creative outcomes. My proprietary training document helped increase CTR from 0.80% to 2.40% on key dark fantasy titles, while my spreadsheets turn ad data into future script strategy.

Previously, at Scripbox, I created website, app, digital, audio, video, and offline brand content, working with agency partners on campaigns and educational video production. I have also led global production coordination and stepped into thumbnail design using Gemini and Adobe Express when needed.

My experience spans copywriting, consumer psychology, education counselling, account support, social strategy, and marketing analytics. I bring a human-centric standard for taste, style, and narrative alongside practical systems that remove creative bottlenecks.

Experience

Work history, roles, and key accomplishments

Current

Senior Promo Producer

Current

PocketFM UK

Apr 2024 - Present (2 years 4 months)

Scaled production 300% by architecting a custom Claude.ai workflow, increasing output from 2-3 to 8-10 promo scripts per week. Slashed acquisition costs by optimizing AI prompting, reducing CPI from $18-$30 to $6-$10, and doubled click-through rates from 0.80% to 2.40% on key titles.

Claude AI AI Workflow Design Prompt Engineering Copywriting Performance Analysis Spreadsheets Gemini Adobe Express Cross functional Leadership Project Management

Senior Counselling Associate

Essai Education

Jul 2020 - Jul 2022 (2 years)

Delivered strategic higher educational counselling to over 150 students for undergrad and postgrad admissions. Assisted profile development, connected students to research and internship opportunities, and directed application strategy.

Strategic Application Partnership Management Editing

Copywriter

Scripbox

May 2019 - Jul 2020 (1 year 2 months)

Conceptualized, scripted, and created content including website content, app content, digital ads, audio ads, and offline branding collateral. Coordinated with partner digital agencies for marketing campaigns and led video content production.

Copywriting Content Creation Digital Marketing Video Production Agency Coordination