Asher Harris
@asherharris
Senior copywriter and content strategist blending data analysis with compelling storytelling to deliver measurable ROI.
What I'm looking for
I’m a strategic content leader with over 9 years of experience building high-performance narrative systems across fintech, proptech, and B2B SaaS. I combine logical data analysis with creative storytelling to drive measurable ROI.
In my most recent roles, I’ve led teams and partnered with SEO professionals to turn complex data into high-converting copy for market-leading brands. I also orchestrated landing pages and email nurture sequences using A/B testing and data-driven segmentation, including 18%–20% open rates.
I’ve further strengthened growth through CRM and marketing frameworks—developing global CRM for Uber, delivering SEO-led improvements like a 25% increase in organic traffic, and optimizing lead-generation funnels with results such as +15% lead volume. From social ecosystems to omnichannel campaigns and video production, I bring an execution mindset that keeps content aligned to business outcomes.
Experience
Work history, roles, and key accomplishments
Senior Copywriter
Brainlabs
Nov 2025 - Present (8 months)
Manage junior copywriters to foster a culture of creative excellence. Partner with SEO professionals to turn complex data into high-converting copy for brands including Screwfix, B&Q, and Samsung.
Senior Copywriter
Hyve Group
Mar 2025 - Jun 2025 (3 months)
Orchestrated the design and narrative development of high-conversion landing pages using Figma. Engineered data-driven email nurture sequences using segmentation and A/B testing to improve open rates by 18%–20%.
Senior Copywriter
DEPT
Sep 2024 - Dec 2024 (3 months)
Developed global CRM frameworks for Uber to optimize lifecycle messaging for Rides and Groceries. Maintained brand voice across diverse international markets.
Content Manager
PRODA
Apr 2024 - Aug 2024 (4 months)
Engineered a strategic social media ecosystem to enhance engagement through structured content calendar management and narrative-led campaigns. Authored high-conversion product marketing assets and B2B case studies to increase lead generation in commercial real estate.
Content Lead
LandTech
Jan 2022 - Dec 2022 (11 months)
Directed a comprehensive SEO overhaul, increasing organic traffic by 25% and improving MQL quality. Partnered with data journalists and videographers to pioneer new content formats and scale the strategy for a successful US market entry.
Senior Copywriter
Copy House
May 2021 - Jan 2022 (8 months)
Designed data-led content systems and high-conversion homepage architecture for niche tech firms, increasing lead generation by 20%. Supported Trickle with deep SEO audits and technical website optimization to drive a 22% traffic surge.
Marketing Manager
Collinson
Nov 2019 - Jun 2020 (7 months)
Led end-to-end video production initiatives, resulting in a 10% lead increase over 90 days. Managed animation and email nurture projects that generated 50+ high-intent leads in a single quarter.
Global Content Manager
Gain Theory
Apr 2019 - Oct 2019 (6 months)
Orchestrated a multicultural content strategy across the UK, US, and APAC regions by collaborating with product and PR teams to localise messaging. Reduced bounce rate by 24% through UX-focused content adjustments and increased newsletter engagement by 20% via software optimization.
Marketing Manager
BuzzRamp
Oct 2017 - Jun 2018 (8 months)
Leveraged insights to increase Instagram engagement by 30% and email open rates by 20%. Implemented a data-driven content plan that increased monthly unique website visitors by 28%.
Junior Media Planner
Acumen Media Partners
Dec 2015 - Jan 2016 (1 month)
Planned and managed complex omnichannel campaigns for global clients in healthcare, beauty, and pharmaceutical sectors. Collaborated with external agencies to deliver creative marketing and advertising solutions for clients.
English Teacher
English First
Nov 2014 - Nov 2015 (1 year)
Delivered customized English lessons to adults tailored to individual needs and goals. Monitored student progress and developed personalized learning plans to help learners meet their objectives.
Education
Degrees, certifications, and relevant coursework
University of Westminster
Bachelor of Arts, International Marketing
Activities and societies: Mandarin Chinese: HSK 1 (May 2026) and HSK 2 (in progress).
Pursuing a BA in International Marketing at the University of Westminster.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Website
thelogicalcreative.comPortfolio
thelogicalcreative.comJob categories
Skills
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