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Asher HarrisAH
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Asher Harris

@asherharris

Senior copywriter and content strategist blending data analysis with compelling storytelling to deliver measurable ROI.

United Kingdom
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What I'm looking for

I’m looking to lead content strategy and high-converting copy for B2B and fintech brands, partnering with SEO and data teams to turn insights into measurable growth and ROI, while mentoring writers to elevate creative excellence.

I’m a strategic content leader with over 9 years of experience building high-performance narrative systems across fintech, proptech, and B2B SaaS. I combine logical data analysis with creative storytelling to drive measurable ROI.

In my most recent roles, I’ve led teams and partnered with SEO professionals to turn complex data into high-converting copy for market-leading brands. I also orchestrated landing pages and email nurture sequences using A/B testing and data-driven segmentation, including 18%–20% open rates.

I’ve further strengthened growth through CRM and marketing frameworks—developing global CRM for Uber, delivering SEO-led improvements like a 25% increase in organic traffic, and optimizing lead-generation funnels with results such as +15% lead volume. From social ecosystems to omnichannel campaigns and video production, I bring an execution mindset that keeps content aligned to business outcomes.

Experience

Work history, roles, and key accomplishments

DE

Senior Copywriter

DEPT

Sep 2024 - Dec 2024 (3 months)

Developed global CRM frameworks for Uber to optimize lifecycle messaging for Rides and Groceries. Maintained brand voice across diverse international markets.

PR

Content Manager

PRODA

Apr 2024 - Aug 2024 (4 months)

Engineered a strategic social media ecosystem to enhance engagement through structured content calendar management and narrative-led campaigns. Authored high-conversion product marketing assets and B2B case studies to increase lead generation in commercial real estate.

CH

Senior Copywriter

Copy House

May 2021 - Jan 2022 (8 months)

Designed data-led content systems and high-conversion homepage architecture for niche tech firms, increasing lead generation by 20%. Supported Trickle with deep SEO audits and technical website optimization to drive a 22% traffic surge.

CO

Marketing Manager

Collinson

Nov 2019 - Jun 2020 (7 months)

Led end-to-end video production initiatives, resulting in a 10% lead increase over 90 days. Managed animation and email nurture projects that generated 50+ high-intent leads in a single quarter.

GT

Global Content Manager

Gain Theory

Apr 2019 - Oct 2019 (6 months)

Orchestrated a multicultural content strategy across the UK, US, and APAC regions by collaborating with product and PR teams to localise messaging. Reduced bounce rate by 24% through UX-focused content adjustments and increased newsletter engagement by 20% via software optimization.

BU

Marketing Manager

BuzzRamp

Oct 2017 - Jun 2018 (8 months)

Leveraged insights to increase Instagram engagement by 30% and email open rates by 20%. Implemented a data-driven content plan that increased monthly unique website visitors by 28%.

AP

Junior Media Planner

Acumen Media Partners

Dec 2015 - Jan 2016 (1 month)

Planned and managed complex omnichannel campaigns for global clients in healthcare, beauty, and pharmaceutical sectors. Collaborated with external agencies to deliver creative marketing and advertising solutions for clients.

Education

Degrees, certifications, and relevant coursework

University of Westminster logoUW

University of Westminster

Bachelor of Arts, International Marketing

Activities and societies: Mandarin Chinese: HSK 1 (May 2026) and HSK 2 (in progress).

Pursuing a BA in International Marketing at the University of Westminster.

Tech stack

Software and tools used professionally

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