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@ferdinandkrisdianto
I am a sales strategist driving revenue growth with expertise in digital marketing and leadership.
I am a sales strategist with 14+ years leading revenue growth, market expansion, and high-performance teams across property and finance sectors. As GM Sales & Marketing, I consistently exceeded annual revenue targets by up to 50%, built partnerships with over 60 agents, and led cross-departmental initiatives to accelerate product time-to-market.
Previously, as Branch Sales Manager I expanded market presence, managed credit analysis and ensured compliance while improving customer acquisition in underserved regions. I blend sales strategy, negotiation, P&L oversight and digital marketing (SEO, SEM, Google Ads, Facebook Ads, website management) to generate qualified leads and strengthen brand visibility.
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Work history, roles, and key accomplishments
Diamondland Tbk
Dec 2018 - Dec 2024 (6 years)
Led end-to-end sales and marketing strategy, achieving up to 50% annual revenue growth and building partnerships with 60+ property agents to expand market presence. Directed cross-departmental initiatives to align sales, marketing, finance, and operations and accelerate time-to-market for promotions.
Mandala Multi Finance Tbk
Jun 2013 - Nov 2018 (5 years 5 months)
Developed and executed targeted regional sales strategies that increased customer acquisition and revenue in underserved areas. Managed end-to-end credit analysis, financial reviews, and compliance to maintain healthy loan portfolios.
Degrees, certifications, and relevant coursework
Certificate in SEO & Content Marketing, SEO & Content Marketing
2020 -
Completed Gapura Digital SEO & Content Marketing certification in 2020.
Bachelor of Chemical Engineering, Chemical Engineering
1994 - 1999
Grade: 3.20
Completed a Bachelor of Chemical Engineering at Parahyangan Catholic University from 1994 to 1999 with a GPA of 3.20.
Software and tools used professionally
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