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Adarsh Dixit

@adarshdixit3

CX & Brand Expert at Hyundai Motor India Limited, shaping Genesis India’s luxury launch with an integrated digital-first customer journey.

India

Message

At Hyundai Motor India Limited, I’m shaping the Genesis India launch through its go-to-market and customer experience strategy. I’m designing a digital-first customer journey that connects Salesforce CRM with dealer management systems, and working with hospitality partners including the Taj Hotel Group on luxury service standards.

At Audi India, I led digital business and strategy, growing online sales 96x and launching Audi Pay. I also championed the myAudi Connect App redesign, which reached a 4.9 App Store score, and managed Salesforce and dealer management system rollouts across the dealership network.

Earlier, I led digital innovation and marketing work at AGL - Hakuhodo and Volvo Eicher Commercial Vehicles Limited, including e-commerce strategy and the EicherOne Sales App. At PayU Payments Pvt. Ltd., I worked on the national digital launch of LazyPay; at aRep - Reputation Online Management Software Pvt. Ltd., I optimized campaigns for AskMe Bazar, achieving a 30% conversion lift.

Experience

Work history, roles, and key accomplishments

Current

CX & Brand Expert - Genesis India Launch

Current

Hyundai Motor India Limited

Mar 2025 - Present (1 year 7 months)

Spearheading GTM and CX strategy for Hyundai's luxury Genesis brand entry into India, designing digital-first customer journeys and leading media plan execution for the 2027 launch.

Digital Transformation CX Strategy Salesforce Dealer Management Systems Omnichannel Program Management Stakeholder Alignment

Lead - Digital Business & Strategy

Audi India

Feb 2021 - Mar 2025 (4 years 1 month)

Orchestrated digital transformation driving 96x growth in online sales, launched Audi Pay, and led the redesign of the myAudi Connect App achieving a 4.9 App Store rating.

Digital Transformation Ecommerce Product Management UX Strategy Salesforce DMS E Mobility Loyalty Programs Data Analysis

Group Head - Digital Innovation & Marketing

AGL - Hakuhodo

Mar 2020 - Feb 2021 (11 months)

Led a multidisciplinary team of 40 professionals, driving digital transformation and e-commerce strategy for Maruti Suzuki Genuine Parts & Accessories, and integrated analytics dashboards for data-driven decisions.

Team Leadership E commerce Strategy Digital Transformation Data Analysis Omnichannel Analytics Marketing ROI

Digital Innovation & Marketing Lead

Volvo Eicher Commercial Vehicles Limited

Jun 2018 - Feb 2020 (1 year 8 months)

Defined and executed global digital strategy, spearheaded the EicherOne Sales App development, and managed end-to-end lifecycle of web, app, and digital innovation projects.

Performance Marketing Digital Strategy CRM Integration Product Development Agile UX Enhancements

Digital Marketing Strategist

PayU Payments Pvt. Ltd.

Apr 2016 - Jun 2018 (2 years 2 months)

Orchestrated national digital launch of LazyPay, directed digital partnership strategies for PayU Biz, and leveraged performance analytics to optimize marketing spend and user onboarding.

Go To Market Strategy Digital Marketing Performance Analytics User Acquisition Campaign Management Content Strategy

Digital Marketing Executive

aRep - Reputation Online Management Software Pvt. Ltd.

Jul 2014 - Apr 2016 (1 year 9 months)

Optimized GDN and GSN campaigns for AskMe Bazar achieving 30% conversion lift, led organic content development, and coordinated website development projects to enhance UI/UX.

Performance Marketing SEO GDN GSN Content Strategy Social Media Strategy UI UX Optimization