At Avolta, I’m directing the rollout of audience measurement technology across airports in three countries. I created a reusable installation and configuration playbook that cut per-site rollout time from 48 to 7 hours.
The rollout gave Campaign Management its first comparable view of audience reach, leading to increased DOOH investment. I also established deployment processes, data governance and privacy compliance with IT, Legal, vendors and local teams.
At HelloFresh, I rebuilt app attribution and event tracking across 15 markets, improving data accuracy and bid optimization while reducing CAC by 13.5% year over year. I also redesigned funnel measurement, identifying drop-off points that drove a 15% uplift in in-app purchases.
Earlier, I managed attribution and tracking infrastructure at HelloFresh across six brands and 15 markets, and expanded measurement capabilities across six apps. At Customlytics, I led six MarTech consultants delivering attribution and analytics setup for app clients including BVG, Deutsche Telekom and Flink.
