At Verve Group, I lead end-to-end development of the yield optimization stack across two programmatic ad exchanges, delivering double-digit revenue increments. I focus on traffic shaping and dynamic pricing, including algorithmic floor management and auction dynamics.
Previously at Verve Group, I led development and optimization of ML-based mobile advertising products, working closely with engineers and ML scientists on yield optimization algorithms. At IPONWEB, I led engineering for programmatic products including Bidswitch, DSPs, MediaGrid, and workflow tools for ad operations.
My product work includes testing hypotheses across bidding strategies, performance marketing, retargeting, identity, and cost optimization. I also implemented a monitoring system to detect and prevent issues, and I use SQL and A/B experiments to evaluate product outcomes.
